{"id":16002,"date":"2020-07-27T13:59:29","date_gmt":"2020-07-27T16:59:29","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=16002"},"modified":"2022-09-29T14:24:33","modified_gmt":"2022-09-29T17:24:33","slug":"como-crear-un-lead-magnet","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-crear-un-lead-magnet\/","title":{"rendered":"C\u00f3mo crear un Lead Magnet que de verdad consiga Leads"},"content":{"rendered":"

\"Lead<\/p>\n

Un buen Lead Magnet puede generar miles de Leads por mes para tu negocio. Si tienes como objetivo sumar contactos de calidad a tu\u00a0Lista de correo<\/a>, es imprescindible que comiences a implementar esta t\u00e9cnica.<\/p>\n

Crear Lead Magnets<\/a> es f\u00e1cil, pero lograr uno que consiga Leads calificados<\/strong>, es decir, que sean clientes potenciales de tu negocio, es un poco m\u00e1s desafiante. Estos consejos te ayudar\u00e1n a superar las dificultades que pudieras llegar a tener a la hora de generar Lead Magnets din\u00e1micos con grandes resultados.<\/p>\n

\u00bfQu\u00e9 es un Lead Magnet?<\/h2>\n

Es un contenido que se le da a alguien a cambio de su direcci\u00f3n de Correo Electr\u00f3nico. En lugar de comprar un eBook, por ejemplo, los usuarios simplemente dejan sus datos en un Formulario para luego recibir el material de forma gratuita<\/strong>.<\/p>\n

Para lograr que las personas accedan a compartir su informaci\u00f3n de contacto, es importante que les des una raz\u00f3n verdaderamente valiosa<\/strong>. Ten en cuenta que la mayor\u00eda de las personas reciben miles de correos, Boletines informativos y ofertas publicitarias a diario, y solo se suscribir\u00e1n a algo que consideren interesante y de buena calidad.\u00a0<\/p>\n

Casi todas las P\u00e1ginas Web o negocios usan Lead Magnets para atraer clientes a sus Listas<\/a>. La pregunta, sin embargo, no es si los Lead Magnets sirven para captar clientes potenciales, s\u00ed lo hacen. Es cu\u00e1n bien atraen y a qui\u00e9nes.<\/p>\n

Para crear Lead Magnets efectivos debes conocer a tu target<\/h2>\n

Todo buena estrategia de Marketing comienza con un estudio profundo de la audiencia o p\u00fablico objetivo. \u00bfQui\u00e9nes son tus clientes? \u00bfQu\u00e9 quieren, necesitan o desean? \u00bfC\u00f3mo pueden tus productos o servicios satisfacer esos deseos?<\/strong><\/p>\n

Crear tu Lead Magnet tambi\u00e9n comienza con este ejercicio: definir tu Buyer Persona<\/a>, la persona ideal que quieres que se inscriba en tu Lista de correos, te ayudar\u00e1 a refinar tu contenido para que no solo atraiga muchos leads, sino los que est\u00e1s buscando.<\/p>\n

Los Lead Magnets que mejor rinden son los que agregan valor al cliente que los recibe mientras satisface una necesidad o solventa un problema. Estos gustan a la audiencia a la que apuntas porque proveen un servicio que los usuarios buscan, informaci\u00f3n importante, lineamientos para resolver determinada cuesti\u00f3n, etc.<\/p>\n

Otra caracter\u00edstica de los mejores Lead Magnets es que son muy espec\u00edficos. No buscan responder todas las preguntas de un cliente, sino que se enfocan en preguntas m\u00e1s espec\u00edficas<\/strong>. En lugar de colocar \u201cGu\u00eda para hacer Email Marketing\u201d, un buen Lead Magnet se enfocar\u00eda en \u201cGu\u00eda de Email Marketing para el sector de seguros<\/a>\u201d, o \u201cGu\u00eda para para hacer Email Automation<\/a>\u201d. Cada material trata sobre el Email Marketing, pero los \u00faltimos dos son tan espec\u00edficos que solo atraer\u00e1n un grupo muy espec\u00edfico de usuarios.<\/p>\n

5 ideas para que los Lead Magnets funcionen<\/h2>\n

Si est\u00e1s listo para poner manos a la obra creando Lead Magnets que funcionen, ser\u00eda excelente que tomaras en cuenta estas cinco ideas. Primero crea tu Buyer Persona, luego usa esa informaci\u00f3n para desarrollar uno o m\u00e1s de lo siguiente. Recuerda, mientras m\u00e1s valor puedas agregar a tu Lead Magnet, mejores resultados tendr\u00e1.<\/p>\n

1. \u201cChuletas\u201d.<\/strong> Son peque\u00f1as listas o consejos que ayudan a los clientes a resolver un problema espec\u00edfico. Ya que son cortos, dise\u00f1a varios. Si quieres, puedes contratar a un dise\u00f1ador profesional para hacer que la chuleta luzca espectacular. Tambi\u00e9n puedes combinar esto con un eBook en donde est\u00e9n plasmadas las bases de c\u00f3mo resolver el problema que est\u00e1s presentando.<\/p>\n

2. Plantillas.<\/strong> Las plantillas gratis sea cual sea el prop\u00f3sito que tengan son muy populares y generan muchos Leads. Aseg\u00farate de que la plantilla complemente lo que quieres vender y no lo reemplace. Por ejemplo, si ofreces servicios de consejer\u00eda para Redes Sociales, una plantilla gratis para Facebook Ads o un generador gr\u00e1fico para una p\u00e1gina de perfil de Facebook podr\u00eda ser un buen Lead Magnet. Las plantillas pueden estar en Word, Excel o cualquier otro programa que sea com\u00fan y debe estar dise\u00f1ado para atraer al p\u00fablico al que se quiere llegar.<\/p>\n

3. Capacitaciones gratis.<\/strong> Videos, manuales, una combinaci\u00f3n de estas herramientas o capacitaci\u00f3n gratuita enviada a diario ser\u00eda un excelente Lead Magnet. Esto se cumple a\u00fan m\u00e1s si vendes un servicio de formaci\u00f3n similar y si esto ayuda a darle valor a eso que ofreces.<\/p>\n

4. Swipe files.<\/strong> Es un archivo configurado para recoger buenos ejemplos de cosas que te gustan. Por ejemplo, un swipe file de t\u00edtulos de art\u00edculos podr\u00eda incluir los 50 mejores t\u00edtulos que has visto en una Campa\u00f1a de Email. Esta t\u00e9cnica proporciona buenas ideas de una forma que los hace \u00fanicos y \u00fatiles.<\/p>\n

5. Kits de herramientas.<\/strong>\u00a0Puede que sean un poco m\u00e1s complejos de crear, pero ya que est\u00e1n llenos de recursos, pueden ser excelentes Lead Magnets. No es necesario que empieces desde cero con un kit de herramientas. Puedes usar materiales que ya existen, publicaciones de blogs y otros contenidos para completar tu kit. Los toolkits m\u00e1s comunes incluyen uno o dos eBooks y un manual, un video o una lista de control.<\/p>\n

Si combinas estos poderosos Lead Magnets seguramente incrementar\u00e1s los contactos calificados de tu Base de Datos. \u00a1Prueba cu\u00e1l de ellos funciona mejor en tu negocio!<\/strong> Cualquier duda que tengas, espero tu comentario m\u00e1s abajo.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfSabes qu\u00e9 es un Lead Magnet y c\u00f3mo crear uno efectivo? Ll\u00e9vate las mejores t\u00e9cnicas de atracci\u00f3n y captaci\u00f3n de clientes potenciales leyendo este art\u00edculo. \u00a1Ingresa ahora!<\/p>\n","protected":false},"author":73,"featured_media":16003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385,711],"tags":[894,1093,1495,1189,1461],"class_list":["post-16002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","category-inbound-marketing","tag-base-de-datos","tag-captacion-de-leads","tag-generacion-de-leads","tag-lead-generation","tag-lead-magnet"],"yoast_head":"\nC\u00f3mo crear un Lead Magnet que de verdad consiga Leads<\/title>\n<meta name=\"description\" content=\"Un buen Lead Magnet puede generar miles de Leads por mes para tu negocio. 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