{"id":15580,"date":"2017-05-17T18:08:51","date_gmt":"2017-05-17T21:08:51","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=15580"},"modified":"2017-05-17T18:08:51","modified_gmt":"2017-05-17T21:08:51","slug":"calendario-editorial-para-social-media","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/calendario-editorial-para-social-media\/","title":{"rendered":"4 consejos para optimizar tu Calendario Editorial para Social Media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15581 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/calendario-consejos-socialmedia-main.png\" alt=\"Calendario Editorial para Social Media\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/calendario-consejos-socialmedia-main.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/calendario-consejos-socialmedia-main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/calendario-consejos-socialmedia-main-600x257.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00a1No dejes pasar las oportunidades de mejorar el alcance de tus publicaciones en Redes Sociales! Elabora un Calendario Editorial para Social Media y antic\u00edpate a los acontecimientos.<\/p>\n<p>Al pensar en un \u201cCalendario Editorial\u201d probablemente viene a tu mente un peri\u00f3dico o una revista. Pero algo que tal vez no sab\u00edas es que las estrategias Social Media bien estructuradas tambi\u00e9n cuentan con uno que facilita la <strong>preparaci\u00f3n anticipada de los materiales<\/strong> y adem\u00e1s te permite <a href=\"https:\/\/fromdoppler.com\/blog\/como-comenzar-una-estrategia-de-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>planificar tu tiempo en Redes Sociales<\/strong><\/a>, para que sea m\u00e1s productivo.<\/p>\n<p>Si nunca has tenido a tu cargo la planeaci\u00f3n de un Calendario Editorial para Social Media puede parecerte una tarea muy intimidante, pero se trata de pensar qu\u00e9 temas abordar\u00e1s, en qu\u00e9 canales y en qu\u00e9 fechas, para <strong>evitar caer en repeticiones<\/strong> que sean aburridas para los lectores y ofrecer siempre material variado y atractivo para tu audiencia.<\/p>\n<p>Es importante que en tu Calendario Editorial establezcas la respuesta a las siguientes preguntas:<\/p>\n<ul>\n<li><strong>\u00bfQu\u00e9?<\/strong> Cu\u00e1l ser\u00e1 el tema que vas a postear.<\/li>\n<li><strong>\u00bfCu\u00e1ndo?<\/strong> Fecha (y si es posible, hora) de la publicaci\u00f3n.<\/li>\n<li><strong>\u00bfD\u00f3nde?<\/strong> Los canales o plataformas sociales que usar\u00e1s.<\/li>\n<\/ul>\n<p>A continuaci\u00f3n te ofrecemos algunos tips para simplificar la tarea de planeaci\u00f3n de tu Calendario Editorial, que puede ser <strong>semanal, mensual o hasta trimestral<\/strong>. (No se recomienda planear a m\u00e1s de tres meses por lo cambiante del entorno digital).<\/p>\n<h2>Tips para crear tu Calendario Editorial para Social Media<\/h2>\n<h3>1. Anota fechas importantes<\/h3>\n<p>Cada categor\u00eda debe considerar fechas clave\u00a0para tus audiencias digitales, por ejemplo, una escuela de M\u00fasica debe recordar las fechas de cumplea\u00f1os de los compositores famosos, el d\u00eda del m\u00fasico o celebrar alg\u00fan festival de m\u00fasica internacional. Puedes apoyarte en <strong>calendarios de fechas ya preestablecidos<\/strong>, como el que te ofrece <a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler<\/a> en su secci\u00f3n de <a href=\"https:\/\/www.fromdoppler.com\/materiales-gratis#calendario-marketing-estacional-2017\" target=\"_blank\" rel=\"noopener noreferrer\">Materiales Gratis<\/a>.<\/p>\n<p>En tu planeaci\u00f3n de fechas importantes deber\u00e1s sumar <strong>aquellas que tengan que ver con tu negocio<\/strong>, as\u00ed que es necesario que hagas una labor de investigaci\u00f3n. \u00a1No temas! Este consejo da muy buenos resultados, ya que tendr\u00e1s temas de inter\u00e9s general y algunos m\u00e1s espec\u00edficos acordes a\u00a0tu audiencia, que facilitar\u00e1n empezar el di\u00e1logo con tus lectores.<\/p>\n<h3>2. Prepara el camino para tus eventos especiales<\/h3>\n<p>Si tienes alguna <strong>activaci\u00f3n, conferencia, Webinar, oferta especial o entrevista<\/strong> con expertos en puerta, \u00a1deben ser fechas marcadas con rojo en tu calendario! Prepara el camino anotando recordatorios para que tu audiencia est\u00e9 al tanto de estas fechas o planifica una <a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campa\u00f1a de Email Marketing<\/a>, para recordarles que pueden obtener m\u00e1s informaci\u00f3n en tus Redes Sociales.<\/p>\n<p>Al prevenirte con al menos una semana de anticipaci\u00f3n a tus eventos importantes podr\u00e1s verificar que el material que compartir\u00e1s (texto, foto o video) <strong>sea de buena calidad y no tenga errores<\/strong>.<\/p>\n<h3>3. Crea d\u00edas tem\u00e1ticos<\/h3>\n<p>El marcar en tu calendario d\u00edas tem\u00e1ticos o incluso otorgarles un hashtag diferencial puede simplificar tu planeaci\u00f3n editorial. Solo debes estar al pendiente para <strong>conservar los temas que s\u00ed funcionen y descartar o actualizar los que no tengan buena recepci\u00f3n<\/strong> por parte de tu audiencia.<\/p>\n<h3>4. Finalmente: nunca dejes de monitorear<\/h3>\n<p>A pesar de la importancia de tener un Calendario Editorial para Social Media, debes recordar que las Redes Sociales suelen hacerse eco de eventos importantes de manera inesperada, que hacen crecer la conversaci\u00f3n en muy poco tiempo y que, en algunas ocasiones, representan oportunidades de magnificar el alcance de tus mensajes.<\/p>\n<p>Nunca debes dejar de <a href=\"https:\/\/fromdoppler.com\/blog\/mejorar-engagement-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitorear las conversaciones<\/a> y las palabras asociadas a tu categor\u00eda. Aunque tengas un Calendario Editorial muy bien planificado debes estar atento a las necesidades de tu audiencia, pues algo maravilloso de las Redes Sociales es que siempre tienes que contar con un poco de flexibilidad y darte oportunidad de ser espont\u00e1neo.<\/p>\n<p><strong>\u00bfYa cuentas con un Calendario Editorial? \u00bfQu\u00e9 otros aspectos tienes en cuenta para gestionarlo? Espero tu comentario.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1No dejes pasar las oportunidades de mejorar el alcance de tus publicaciones en Redes Sociales! Elabora un Calendario Editorial para Social Media y antic\u00edpate a los acontecimientos. Al pensar en un \u201cCalendario Editorial\u201d probablemente viene a tu mente un peri\u00f3dico o una revista. Pero algo que tal vez no sab\u00edas es que las estrategias Social [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":15581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[1022,1451,1450,828,183],"class_list":["post-15580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-calendario","tag-calendario-editorial","tag-calendario-para-social-media","tag-redes-sociales","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Consejos para crear un Calendario Editorial para Social Media<\/title>\n<meta name=\"description\" content=\"Mejora el alcance de tus publicaciones en Redes Sociales elaborando un Calendario Editorial para Social Media. 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