{"id":15550,"date":"2017-05-11T12:59:45","date_gmt":"2017-05-11T15:59:45","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=15550"},"modified":"2017-05-11T13:08:17","modified_gmt":"2017-05-11T16:08:17","slug":"jornada-de-marketing-para-el-hot-sale","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/jornada-de-marketing-para-el-hot-sale\/","title":{"rendered":"Jornada Hot Sale: Conoce las estrategias de los expertos y prep\u00e1rate para vender"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15560 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/jornada-hot-sale.png\" alt=\"Jornadad de Marketing para el Hot Sale\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/jornada-hot-sale.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/jornada-hot-sale-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/jornada-hot-sale-600x257.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00bfA\u00fan no te has preparado para el Hot Sale? \u00a1Despreoc\u00fapate! Accede al video y las presentaciones de la Jornada de Marketing para el Hot Sale y ll\u00e9vate los mejores consejos. \u00bfListo?<\/p>\n<p>Esta iniciativa tiene un gran impacto en diversos pa\u00edses del mundo y es ansiada no s\u00f3lo por los vendedores que desean incrementar sus ventas, sino tambi\u00e9n por los consumidores que quieren sacar provecho de las ofertas exclusivas.<\/p>\n<p>\u00bfQuieres saber c\u00f3mo aprovechar el Hot Sale al m\u00e1ximo y obtener un \u00e9xito rotundo? Mira lo que sucedi\u00f3 en la \u00faltima\u00a0<strong>Jornada de Marketing para el Hot Sale<\/strong>\u00a0que tuvo lugar el pasado 3 de mayo y en la que participaron <a href=\"https:\/\/www.linkedin.com\/in\/adan-ramos-b6603726\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ad\u00e1n Ramos Gonzalez<\/a>, Country Manager de <a href=\"https:\/\/www.rappi.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener noreferrer\">Rappi M\u00e9xico<\/a> y <a href=\"https:\/\/www.linkedin.com\/in\/danielvalledor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Valledor<\/a>, Head of Marketing de <a href=\"https:\/\/www.cuponation.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener noreferrer\">Cuponation Espa\u00f1a<\/a>, junto a <a href=\"https:\/\/www.linkedin.com\/in\/enniocastillo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ennio Castillo<\/a>, Partners Manager de <a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler<\/a>. \u00a0<\/p>\n<p>No queremos que te pierdas ning\u00fan detalle porque fue una Jornada fabulosa, por ello, a continuaci\u00f3n te dejamos el video completo y las presentaciones. Aprende, junto a grandes referentes internacionales del <strong>eCommerce<\/strong>, los trucos y herramientas que puedes utilizar para aumentar tus ganancias durante esta fecha.\u00a0<\/p>\n<h2>\u00bfQu\u00e9 pas\u00f3 durante la Jornada de Marketing para el Hot Sale?<\/h2>\n<p>Excelentes oradores y poderosos\u00a0tips para poner en pr\u00e1ctica. Nutre tu mente de nuevos conocimientos e ideas y conoce las herramientas y t\u00e9cnicas que est\u00e1n modificando la forma de vender por Internet.\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sp86_mt2JiM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>La \u00faltima milla en eCommerce &#8211; Rappi M\u00e9xico<\/h2>\n<p><strong>Ad\u00e1n Ramos Gonzalez<\/strong>, comenz\u00f3 hablando sobre datos muy interesantes relacionados con las <strong>nuevas caracter\u00edsticas y comportamientos de los usuarios y c\u00f3mo esto afecta al consumo<\/strong>. Luego, continu\u00f3 su brillante capacitaci\u00f3n recorriendo los beneficios de\u00a0<a href=\"https:\/\/www.rappi.com.mx\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener noreferrer\">Rappi\u00a0M\u00e9xico<\/a> y explicando en qu\u00e9 consiste su propuesta de valor.<\/p>\n<p>Estas fueron sus recomendaciones para incrementar los ingresos:<\/p>\n<ul>\n<li>Tener en cuenta que el <strong>usuario es m\u00e1s conectado e impaciente<\/strong>. Valora y demanda calidad e inmediatez en los servicios.<\/li>\n<li><strong>Simplificar el proceso de compra<\/strong>. No m\u00e1s traslado al lugar de compra, filas ni pagos.<\/li>\n<li>Mantener los mismos precios y <strong>brindar m\u00e1s\u00a0valor<\/strong>. S\u00f3lo es posible con todo el ecosistema (marcas, retailers, crowdsourcing)<\/li>\n<li>Hacer foco en el objetivo principal, <strong>aumentar la velocidad de respuesta y entrega<\/strong>.<\/li>\n<li>Las claves para el crecimiento de la empresa son la <strong>pasi\u00f3n y las ganas<\/strong>.<\/li>\n<\/ul>\n<h2>Marketing de Afiliaci\u00f3n y plataforma de cupones para eCommerce &#8211; Cuponation Espa\u00f1a<\/h2>\n<p>Lleg\u00f3 el turno de <strong>Daniel Valledor<\/strong>, especialista en <a href=\"http:\/\/www.puromarketing.com\/13\/18600\/couponing-estrategia-online-para-fidelizar-clientes.html?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener noreferrer\">Cuponing Online<\/a>, inici\u00f3 su charla contando a la audiencia qu\u00e9 hace <a href=\"https:\/\/www.cuponation.es\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener noreferrer\">Cuponation<\/a> y cu\u00e1les son sus diferencias con otras plataformas de descuentos.<\/p>\n<p>Remarc\u00f3<strong> la importancia que tiene para los compradores online encontrar el mejor precio en lo que buscan<\/strong>. Otro gran dato es que, seg\u00fan un estudio de eMarketer, el 40% compra m\u00e1s de lo que tiene pensado si un cup\u00f3n de descuento les incita a ello.<\/p>\n<p>Aqu\u00ed van\u00a0algunos de sus consejos:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>El mensaje de la marca debe ser acorde a los <strong>valores de la marca<\/strong>.<\/li>\n<li>Lo que publiquemos debe <strong>generar\u00a0engagement<\/strong> en el p\u00fablico. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/li>\n<li>El p\u00fablico puede ser <strong>targetizado de acuerdo a\u00a0intereses<\/strong> de los compradores, asegura mayor capacidad de sharing por los usuarios del cup\u00f3n y tambi\u00e9n mayor difusi\u00f3n.<\/li>\n<li>Es importante<strong> generar un tr\u00e1fico cualificado<\/strong>.<\/li>\n<li>El usuario <strong>busca el mejor precio<\/strong> para comprar y est\u00e1 atento a las ofertas.<\/li>\n<\/ul>\n<h2>Estrategias de Email Marketing para eCommerce &#8211; Doppler<\/h2>\n<p>Por su parte el Partners Manager de <a href=\"https:\/\/www.fromdoppler.com\/\">Doppler<\/a>, <strong>Ennio Castillo<\/strong>, explic\u00f3 c\u00f3mo utilizar Campa\u00f1as de Email para promocionar productos o servicios y potenciar tus ventas antes, durante y despu\u00e9s del Hot Sale.<\/p>\n<p>Sostuvo que<strong> la predisposici\u00f3n de los usuarios para la compra durante este tiempo se refleja en las estad\u00edsticas que deja cada edici\u00f3n del Hot Sale<\/strong>. Por ello, comenz\u00f3 su presentaci\u00f3n dando algunos datos sobre ediciones\u00a0anteriores.<\/p>\n<p>Luego continu\u00f3 dando tips para implementar el Email Marketing en esta fecha, los siguientes fueron algunos de los m\u00e1s relevantes:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Las personas <strong>prefieren ser contactadas con promociones a trav\u00e9s de su correo electr\u00f3nico<\/strong> y no por las Redes Sociales.<\/li>\n<li>El Email proporciona un <strong>mayor ROI<\/strong> comparado con medios tradicionales.<\/li>\n<li>La mayor\u00eda de las personas buscan promociones a trav\u00e9s de sus <strong>smartphones<\/strong>.<\/li>\n<li>Dos elementos fundamentales para Campa\u00f1as de Email exitosas son: la <strong><a href=\"https:\/\/fromdoppler.com\/blog\/6-factores-imprescindibles-para-la-personalizacion-en-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1xima personalizaci\u00f3n<\/a> y el <a href=\"https:\/\/fromdoppler.com\/blog\/test-ab-efectivo-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">testeo de\u00a0contenidos<\/a><\/strong>.<\/li>\n<li><strong>Calendarizar tus acciones\u00a0<\/strong>es esencial para prepararte con anticipaci\u00f3n.<\/li>\n<li>Elegir el<strong> <a href=\"https:\/\/fromdoppler.com\/blog\/6-campanas-de-email-marketing-que-tu-empresa-deberia-enviar\/\" target=\"_blank\" rel=\"noopener noreferrer\">tipo de Campa\u00f1a de Email<\/a><\/strong> adecuada y <strong>definir el timing<\/strong> (mejor horario para el env\u00edo y frecuencia).<\/li>\n<li>Dise\u00f1ar la pieza teniendo en mente el <strong>objetivo de cada Campa\u00f1a<\/strong>.<\/li>\n<li>El <a href=\"https:\/\/www.fromdoppler.com\/materiales-gratis#infografia-asuntos\" target=\"_blank\" rel=\"noopener noreferrer\">Asunto<\/a> <strong>debe ser sint\u00e9tico<\/strong>, presta atenci\u00f3n a la cantidad de caracteres que debe ser como m\u00e1ximo de 50.<\/li>\n<li>Viraliza tus\u00a0Campa\u00f1as <strong>combin\u00e1ndolas con <a href=\"https:\/\/help.fromdoppler.com\/es\/como-integrar-campanias-de-email-marketing-con-redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a><\/strong>.<\/li>\n<li><strong><a href=\"https:\/\/fromdoppler.com\/blog\/como-analizar-los-reportes-de-tus-campanas-de-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mide los resultados<\/a> <\/strong>de tus env\u00edos para optimizar tus acciones.<\/li>\n<\/ul>\n<p>Aqu\u00ed tienes la presentaci\u00f3n completa con todos los secretos que dieron los expertos, s\u00f3lo queda que pongas tus nuevos conocimientos en pr\u00e1ctica para obtener los mejores resultados.\u00a0<a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener noreferrer\">Crea tu cuenta gratis<\/a>\u00a0en Doppler y utiliza las <strong>nuevas Plantillas HTML personalizables<\/strong> que hemos dise\u00f1ado para esta fecha especial. \u00a1Env\u00eda tus\u00a0ofertas con atractivos dise\u00f1os!<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/aJpw6duZAuev6H\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h2>\u00bfQu\u00e9 te ha parecido?<\/h2>\n<p>Esperamos que hayas disfrutado de esta gran capacitaci\u00f3n, \u00bfte parecieron \u00fatiles los consejos de los expertos? Si tienes alguna consulta puedes realizarla en la secci\u00f3n de comentarios.<\/p>\n<p>La Jornada de Marketing para el Hot Sale no solo estuvo repleta de consejos y estrategias, adem\u00e1s cont\u00f3 con regalos para los asistentes. Descubre si eres uno de los ganadores de los <strong>C\u00f3digos Promocionales para acceder a 1.500 cr\u00e9ditos gratis<\/strong> en\u00a0<a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler<\/a>.<\/p>\n<ul>\n<li><strong>Iv\u00e1n Castro<\/strong><\/li>\n<li><strong>Jos\u00e9 Luis Garc\u00eda<\/strong><\/li>\n<li><strong>David Herrera<\/strong><\/li>\n<\/ul>\n<p>Si quieres seguir incorporando conocimientos\u00a0que te ayuden a optimizar tu estrategia de Marketing ingresa a\u00a0<a href=\"https:\/\/academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doppler Academy<\/a>, nuestra academia de <strong>capacitaciones gratuitas y online<\/strong>. \u00a1Ya puedes inscribirte en el pr\u00f3ximo Webinar! Hasta pronto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfA\u00fan no te has preparado para el Hot Sale? \u00a1Despreoc\u00fapate! Accede al video y las presentaciones de la Jornada de Marketing para el Hot Sale y ll\u00e9vate los mejores consejos. \u00bfListo? Esta iniciativa tiene un gran impacto en diversos pa\u00edses del mundo y es ansiada no s\u00f3lo por los vendedores que desean incrementar sus ventas, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":15560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[730,385,9],"tags":[1090,1159,44,1444,1154,1036,1238],"class_list":["post-15550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-email-marketing-mobile","category-marketing","tag-campanas-de-email-marketing","tag-ecommerce-2","tag-email-marketing","tag-hot-sale","tag-marketing","tag-tienda-online","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jornada de Marketing para el Hot Sale: qu\u00e9 hacer para vender m\u00e1s<\/title>\n<meta name=\"description\" content=\"\u00bfA\u00fan no has preparado tus acciones de Marketing para el Hot Sale? Accede al video y las presentaciones de la Jornada y ll\u00e9vate los mejores consejos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/jornada-de-marketing-para-el-hot-sale\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jornada de Marketing para el Hot Sale: qu\u00e9 hacer para vender m\u00e1s\" \/>\n<meta property=\"og:description\" content=\"\u00bfA\u00fan no has preparado tus acciones de Marketing para el Hot Sale? 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