{"id":14896,"date":"2022-03-01T09:09:31","date_gmt":"2022-03-01T12:09:31","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=14896"},"modified":"2025-12-18T17:14:48","modified_gmt":"2025-12-18T20:14:48","slug":"gifs-animados-en-campanas-de-email","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/gifs-animados-en-campanas-de-email\/","title":{"rendered":"GIFs animados: C\u00f3mo maximizar el impacto de tus Campa\u00f1as"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26100\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/007-gif-animados-para-email-marketing-dale-vida-a-tus-campanas-y-convierte-mas-scaled.gif\" alt=\"\" width=\"2560\" height=\"1098\" \/><\/p>\n<p><span style=\"line-height: 1.5;\">Si buscas captar la atenci\u00f3n de tu audiencia con contenidos creativos e impactantes, \u00a1<strong>los GIFs animados son la soluci\u00f3n<\/strong>! \u00bfC\u00f3mo incorporarlos en tus Emails? Ent\u00e9rate en este post.<\/span><\/p>\n<p><span style=\"line-height: 1.5;\">Los contenidos interactivos son lo que se marca la diferencia entre una buena y una mala Campa\u00f1a de Email Marketing. As\u00ed, los GIFs y videos han estado pisando muy fuerte y <\/span><strong style=\"line-height: 1.5;\">generando resultados extraordinarios<\/strong><span style=\"line-height: 1.5;\">.<\/span><\/p>\n<p>Pero, \u00bfqu\u00e9 es exactamente un GIF animado? \u00bfExisten herramientas para crearlos de forma sencilla? \u00bfSon reproducibles por los clientes de correo?<\/p>\n<p>Contin\u00faa leyendo este art\u00edculo\u00a0y encontrar\u00e1s las respuestas a todas estas preguntas y muchos secretos m\u00e1s que deber\u00e1s aplicar si quieres <strong>ser un Email Marketer excepcional<\/strong>. \u00a1Adelante!<\/p>\n<h2>Qu\u00e9 es un GIF animado<\/h2>\n<p>Si bien parece que los GIFs animados son cosa de los \u00faltimos tiempos, lo cierto es que <strong>fueron desarrollados en 1987 por <a href=\"https:\/\/es.wikipedia.org\/wiki\/CompuServe\" target=\"_blank\" rel=\"noopener noreferrer\">CompuServe<\/a><\/strong>.\u00a0<\/p>\n<p data-pm-slice=\"1 1 []\">Gracias al auge de las Redes Sociales, las plataformas de mensajer\u00eda y el Email Marketing visual, hoy representan un <strong>formato ligero, din\u00e1mico y universalmente compatible<\/strong> con la mayor\u00eda de dispositivos y clientes de Correo Electr\u00f3nico.<\/p>\n<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=gif-en-email-mkt\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25459 size-large\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-1024x641.png\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-1024x641.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-300x188.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-768x481.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-600x376.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-1536x962.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Maximiza-tus-ventas-con-Campanas-de-Email-impactantes-y-efectivas-1-2048x1282.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>En esencia, un GIF es una secuencia de im\u00e1genes que se reproduce en bucle. Pero su verdadero poder en Marketing est\u00e1 en su capacidad de <strong>comunicar una idea en segundos<\/strong>, sin necesidad de sonido ni reproducci\u00f3n manual.<\/p>\n<p>Todos los Marketers acuerdan que los GIFs <strong>son una excelente herramienta de Marketing<\/strong>. \u00bfPero por qu\u00e9?<\/p>\n<h2>GIFs animados: ventajas y beneficios<\/h2>\n<p data-pm-slice=\"1 3 []\">Los GIFs no son una moda pasajera. En 2025, se consolidan como un recurso visual poderoso gracias a beneficios como:<\/p>\n<table style=\"width: 100%; height: 216px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\">Beneficio<\/th>\n<th style=\"height: 24px;\">Descripci\u00f3n<\/th>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\"><strong>Alta capacidad de atracci\u00f3n<\/strong><\/td>\n<td style=\"height: 48px;\">Capturan la atenci\u00f3n en los primeros segundos del Email.<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\"><strong>Aumento del CTR<\/strong><\/td>\n<td style=\"height: 48px;\">Emails con GIFs pueden incrementar hasta un 26% el CTR (<em>Marketing Sherpa<\/em>).<\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px;\"><strong>Versatilidad<\/strong><\/td>\n<td style=\"height: 48px;\">Se adaptan a campa\u00f1as promocionales, tutoriales, lanzamientos y m\u00e1s.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\"><strong>Ligereza<\/strong><\/td>\n<td style=\"height: 24px;\">Ocupan menos espacio que un video y cargan r\u00e1pidamente.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\"><strong>Viralidad potencial<\/strong><\/td>\n<td style=\"height: 24px;\">Pueden compartirse en Redes Sociales y extender el alcance.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-pm-slice=\"1 1 []\">C\u00f3mo crear GIFs animados impactantes en 2025<\/h2>\n<p data-pm-slice=\"1 1 []\">Hoy existen muchas m\u00e1s herramientas accesibles y con inteligencia artificial para generar GIFs que no solo se vean bien, sino que <strong>conecten emocionalmente<\/strong> con tus Suscriptores.<\/p>\n<p>\u00bfConoces <strong><a href=\"http:\/\/giphy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/strong>? Se trata de la plataforma online m\u00e1s conocida, donde podr\u00e1s encontrar cualquier tipo de GIF y utilizarlo de forma gratuita para dise\u00f1ar tus Emails.<\/p>\n<p><a href=\"http:\/\/imgur.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Imgur<\/strong> <\/a>es otra opci\u00f3n s\u00faper recomendada, que tambi\u00e9n ofrece la posibilidad de convertir videos en GIFs.<\/p>\n<p>Si prefieres crearlos desde cero con un programa, puedes recurrir a alternativas como <strong><a href=\"http:\/\/www.photoshop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Photoshop<\/a> o <a href=\"https:\/\/www.gimp.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gimp<\/a><\/strong>. Solo deber\u00e1s elegir las im\u00e1genes y colocarlas en una <a href=\"https:\/\/es.venngage.com\/features\/hacer-linea-de-tiempo\" target=\"_blank\" rel=\"noopener noreferrer\">l\u00ednea de tiempo<\/a>. Luego podr\u00e1s elegir qu\u00e9 mostrar y qu\u00e9 no \u00a1y tu secuencia de movimiento estar\u00e1 lista!<\/p>\n<p>#DopplerTip: \u00bfAdobe o GIMP te parecen buenas opciones pero te resultan dif\u00edciles de usar? \u00a1No entres en crisis! \ud83c\udf1f Hoy en d\u00eda existen alternativas potentes y f\u00e1ciles de usar; la m\u00e1s conocida actualmente: Canva. Podr\u00e1s exportar dise\u00f1os como GIFs animados personalizados.<\/p>\n<p>Como ves, existen m\u00faltiples opciones y <strong>no debes ser un profesional para sacar provecho<\/strong>. \u00a1Solo se trata de animarte!<\/p>\n<h2>Algunos tips para crear fabulosos GIFs<\/h2>\n<p>M\u00e1s all\u00e1 de tratarse de un recurso muy popular y f\u00e1cil de crear gracias a todos estos programas y herramientas online, hay algunos secretos que deber\u00edas tener en cuenta <strong>si no quieres fallar<\/strong>:<\/p>\n<ul>\n<li>Procura limitar el peso de tu archivo <strong>utilizando pocos colores<\/strong>.<\/li>\n<li>Intenta <strong>no excederte en el tiempo<\/strong> entre im\u00e1genes y el total de la animaci\u00f3n.<\/li>\n<li><strong>No intentes lidiar con mensajes complejos. <\/strong>Recuerda que solo cuentas con un par de im\u00e1genes.<\/li>\n<li><strong>Incluye el concepto principal en la primera imagen<\/strong> por si alg\u00fan receptor no puede reproducir el GIF.<\/li>\n<\/ul>\n<p>\u00a1Ah! \u00bfExisten clientes de correo que no podr\u00e1n con tus fant\u00e1sticos GIFs? Pues lamentablemente s\u00ed, pero qu\u00e9date tranquilo que <strong>son muy pocos<\/strong>. Solo Outlook 2007-2013 y Windows Phone 7 a\u00fan no est\u00e1n en condiciones de ofrecer esta posibilidad.<\/p>\n<p>\u00bfQuieres un tip?<strong> Revisa tus Reportes <\/strong>para saber qu\u00e9 clientes de correo prevalecen entre tus Suscriptores y podr\u00e1s saber si tu pieza ser\u00e1 correctamente visualizada en la mayor parte de los casos.<\/p>\n<p>Como ves, casi todos los clientes lo hacen, pero por si acaso, puedes hacer esta prueba. En el peor de los casos, \u00a1<strong>recuerda incluir siempre el mensaje m\u00e1s importante en la primera imagen<\/strong>!<\/p>\n<h2>Las mejores formas de incluir GIFs en tus Campa\u00f1as<\/h2>\n<p>\u00bfA\u00fan no se te ocurren ideas para poner en pr\u00e1ctica este exitoso recurso? \u00a1Te ayudamos a inspirarte!<\/p>\n<ul>\n<li>\n<p>Usa <strong>m\u00e1ximo 3-5 segundos<\/strong> de animaci\u00f3n.<\/p>\n<\/li>\n<li>\n<p>Inclu\u00ed texto o mensaje clave en el primer frame.<\/p>\n<\/li>\n<li>\n<p><strong>Optimiza el peso<\/strong> (menos de 1MB si es posible).<\/p>\n<\/li>\n<li>\n<p>Aseg\u00farate que el mensaje <strong>se entienda sin audio<\/strong>.<\/p>\n<\/li>\n<li>\n<p>Evita loops infinitos si la animaci\u00f3n es muy llamativa: puede distraer.<\/p>\n<\/li>\n<\/ul>\n<p>\u00a1<strong>Utiliza tu imaginaci\u00f3n y obtendr\u00e1s miles de ideas<\/strong>!<\/p>\n<h2>Incluye GIFs animados en tus Campa\u00f1as y maximiza tu rendimiento<\/h2>\n<p>Ahora s\u00ed, ya sabes todo lo que debes para <strong>crear las Campa\u00f1as m\u00e1s atractivas mediante el uso de GIFs animados<\/strong>. Eso s\u00ed, \u00a1no abuses de ellos! Son un excelente recurso, pero no querr\u00e1s agotar a tus lectores.<\/p>\n<h2 data-pm-slice=\"1 1 []\">Compatibilidad y buenas pr\u00e1cticas<\/h2>\n<p>Es posible que te est\u00e9s preguntando \u00bftodos los clientes de Email soportan GIFs? La respuesta es: SI&#8230; Bueno, casi todos. <strong>Excepto algunas versiones antiguas de Outlook (2007\u20132013)<\/strong> que solo mostrar\u00e1n el primer frame. Por eso:<\/p>\n<ul data-spread=\"false\">\n<li>\n<p>Inclu\u00ed el mensaje principal en la <strong>primera imagen<\/strong>.<\/p>\n<\/li>\n<li>\n<p>Utiliza texto alternativo (alt-text) para explicar el contenido.<\/p>\n<\/li>\n<\/ul>\n<h3>\u00bfCu\u00e1ntos GIFs por Email?<\/h3>\n<p>Incorp\u00f3ralos sabiamente y con moderaci\u00f3n. Un solo GIF bien ubicado puede tener m\u00e1s impacto que m\u00faltiples elementos compitiendo entre s\u00ed. \u00dasalos como <strong>complemento visual<\/strong>, no como reemplazo de tu propuesta de valor.<\/p>\n<h2 data-pm-slice=\"1 1 []\">Anima tus Campa\u00f1as y convierte mucho m\u00e1s<\/h2>\n<p>\u00bfQuieres poner en pr\u00e1ctica todo lo aprendido acerca de GIFs animados en este post? <strong><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener noreferrer\">Cr\u00e9ate ahora una cuenta gratis en Doppler<\/a>,<\/strong> \u00a1y alcanza a tus Suscriptores con las Campa\u00f1as m\u00e1s efectivas!<\/p>\n<p>Y t\u00fa, \u00bfya has implementado este tipo de estrategias para tus env\u00edos? \u00bfCu\u00e1les han sido tus resultados? \u00a1<strong>Queremos conocer tu experiencia<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si buscas captar la atenci\u00f3n de tu audiencia con contenidos creativos e impactantes, \u00a1los GIFs animados son la soluci\u00f3n! \u00bfC\u00f3mo incorporarlos en tus Emails? Ent\u00e9rate en este post. Los contenidos interactivos son lo que se marca la diferencia entre una buena y una mala Campa\u00f1a de Email Marketing. As\u00ed, los GIFs y videos han estado [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":26100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[819,1090,992,44,952,1377],"class_list":["post-14896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","tag-campanas-de-email","tag-campanas-de-email-marketing","tag-diseno-de-campanas-de-email","tag-email-marketing","tag-gif","tag-gifs-animados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo y por qu\u00e9 incluir GIFs animados en tus Campa\u00f1as de Email Marketing<\/title>\n<meta name=\"description\" content=\"Si buscas captar la atenci\u00f3n de tus lectores y multiplicar tu CTR, \u00a1los GIFs animados son la soluci\u00f3n! 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