{"id":14530,"date":"2016-10-25T11:03:08","date_gmt":"2016-10-25T14:03:08","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=14530"},"modified":"2017-07-03T16:55:51","modified_gmt":"2017-07-03T19:55:51","slug":"checklist-campana-email-marketing","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/","title":{"rendered":"Checklist para triunfar con tu Campa\u00f1a de Email Marketing"},"content":{"rendered":"

\"Checklist:<\/p>\n

\u00bfQuieres asegurarte de que tus Campa\u00f1as de Email Marketing sean un \u00e9xito? Utiliza nuestro nuevo Checklist<\/a> y corrobora si has cumplido con los puntos cruciales<\/strong> de un env\u00edo eficaz.<\/p>\n

El Email Marketing<\/a> es una de las herramientas m\u00e1s eficientes para alcanzar objetivos desafiantes. Como quiz\u00e1 hayas le\u00eddo ya alguna vez, puede ofrecer un ROI <\/a>inmejorable. <\/strong>Adem\u00e1s de ello,\u00a0es un canal directo para llegar a tus Suscriptores y brinda\u00a0la posibilidad de segmentar minuciosamente para mejorar los resultados.<\/p>\n

Sin embargo, para lograr altos niveles de optimizaci\u00f3n debes cumplir con ciertos puntos trascendentales que mejorar\u00e1n notablemente tus Campa\u00f1as<\/strong>.<\/p>\n

Por eso, hemos creado un Checklist para que, en pocos pasos y sin perder tiempo, puedas corroborar si tu Campa\u00f1a est\u00e1 realmente lista para ser enviada<\/strong> y alcanzar el \u00e9xito\u00a0que buscas.<\/p>\n

Adem\u00e1s, una vez que hayas completado el Checklist podr\u00e1s evaluar, seg\u00fan tus respuestas, qu\u00e9 tipo de rendimiento puedes esperar con tu Campa\u00f1a<\/strong>\u00a0tal y como est\u00e1.<\/p>\n

Desc\u00e1rgate ahora<\/a> de forma gratuita este maravilloso Checklist \u00a1y potencia\u00a0los resultados de tus env\u00edos<\/strong>!<\/p>\n

Checklist: 15 preguntas que te llevar\u00e1n al \u00e9xito<\/h2>\n

Crear una Campa\u00f1a de Email Marketing con herramientas como Doppler <\/a>es una tarea muy sencilla<\/strong>. Por eso, es importante que aproveches esta ventaja para ocuparte de los detalles que diferenciar\u00e1n tus env\u00edos de los de tu competencia y asegurar as\u00ed el\u00a0\u00e9xito de tu estrategia.<\/p>\n

Todas las etapas de creaci\u00f3n de una Campa\u00f1a tienen sus secretos. En este nuevo recurso gratuito<\/a> nos detenemos en cada una de ellas para que puedas chequear que hayas cumplido con todos los factores determinantes<\/strong> en cada paso.<\/p>\n

Por ejemplo, en la etapa de configuraci\u00f3n<\/strong> de tu Campa\u00f1a \u00bfhas especificado correctamente el remitente? \u00bfC\u00f3mo sabes si ser\u00e1 efectivo el que has elegido? \u00bfHas definido un Asunto<\/a> atractivo y consistente con el contenido de la pieza?<\/p>\n

Con respecto a la etapa de dise\u00f1o<\/strong>, \u00bfhas incluido etiquetas ALT para cada una de las im\u00e1genes?<\/p>\n

En el contenido de la Campa\u00f1a<\/strong> \u00bfha quedado clara tu propuesta esencial? \u00bfHas personalizado la pieza? \u00bfHas incluido un link para acceder a la versi\u00f3n online?<\/p>\n

Por \u00faltimo, \u00bfhas hecho un env\u00edo de prueba<\/strong>? \u00bfTe has asegurado de haber seleccionado las Listas correctas?<\/p>\n

Estos son solo algunos de los puntos fundamentales que te ayudamos a chequear para que puedas asegurarte de haber completado cada etapa de la manera m\u00e1s eficaz<\/strong>.<\/p>\n

Cumplir con todos\u00a0estos pasos te puede ayudar a mejorar tus Tasas de Apertura<\/a>, a obtener m\u00e1s conversiones, a fidelizar a\u00fan m\u00e1s a tus Suscriptores \u00a1y convertirte as\u00ed en la envidia de todo Marketer!<\/p>\n

\u00bfQu\u00e9 resultados puedes esperar con tu Campa\u00f1a?<\/h2>\n

Una vez que hayas completado el Checklist podr\u00e1s acceder a un informe<\/strong> mediante el cual descubrir\u00e1s cu\u00e1n exitoso puede llegar a ser tu env\u00edo, seg\u00fan los resultados obtenidos. Esto te servir\u00e1 para definir si prefieres seguir optimizando tu Campa\u00f1a hasta perfeccionarla por completo o si prefieres enviarla tal y como est\u00e1.<\/p>\n

Por supuesto, nuestro mejor consejo es que intentes siempre mejorar cada aspecto todo lo posible porque ser\u00e1 la forma m\u00e1s lineal para alcanzar tus objetivos. As\u00ed que, si tu puntaje no es el ideal, esm\u00e9rate un poquito m\u00e1s<\/strong> \u00a1y no te arrepentir\u00e1s!<\/p>\n

Cada aspecto en la creaci\u00f3n de una Campa\u00f1a puede afectar diferentes tipos de m\u00e9tricas. Por ejemplo, tener un Asunto altamente efectivo, puede mejorar notablemente tu Tasa de Apertura. Si tus Call to Action<\/a> son realmente eficaces, es muy posible que obtengas un rendimiento excepcional<\/strong> con respecto a la cantidad de clicks que hacen tus Suscriptores en la pieza y las conversiones que obtienes.<\/p>\n

Por eso, es importante que prestes especial atenci\u00f3n a las conclusiones que te ofrece este informe para intentar mejorar el desempe\u00f1o de tus env\u00edos lo m\u00e1s posible. Un poquito m\u00e1s de tiempo puede ser la clave para alcanzar y hasta superar con creces los objetivos buscados.\u00a0\u00a1Ese \u00faltimo esfuerzo puede ser tu gran diferencial!<\/p>\n

Hora de optimizar tu pr\u00f3ximo env\u00edo<\/h2>\n

Aunque el objetivo principal de tu Campa\u00f1a sea, por ejemplo, obtener determinado n\u00famero de conversiones, para llegar a esto ser\u00e1 indispensable que no descuides ninguno de los pasos previos<\/strong>.<\/p>\n

As\u00ed que t\u00f3mate unos pocos minutos para asegurarte de que tu Campa\u00f1a est\u00e1 realmente lista para ser enviada y obtener as\u00ed resultados extraordinarios.<\/p>\n

\u00bfQuieres comenzar a sacar todo el provecho de este fant\u00e1stico recurso gratuito que hemos creado para ti? \u00a1Desc\u00e1rgalo ahora<\/strong>!<\/a><\/p>\n

Crea Campa\u00f1as infalibles y maximiza tus resultados con todo el poder de nuestros fabulosos materiales gratuitos. \u00a1Adelante<\/strong>!<\/p>\n

\"Checklist:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQuieres asegurarte de que tus Campa\u00f1as de Email Marketing sean un \u00e9xito? Utiliza nuestro nuevo Checklist y corrobora si has cumplido con los puntos cruciales de un env\u00edo eficaz. El Email Marketing es una de las herramientas m\u00e1s eficientes para alcanzar objetivos desafiantes. Como quiz\u00e1 hayas le\u00eddo ya alguna vez, puede ofrecer un ROI inmejorable. […]<\/p>\n","protected":false},"author":69,"featured_media":14574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385,180],"tags":[1317,1316,44,1308,1149],"class_list":["post-14530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","category-recursos","tag-campana-de-email-marketing","tag-checklist","tag-email-marketing","tag-materiales-gratis","tag-recurso"],"yoast_head":"\nChecklist para triunfar con tus Campa\u00f1as de Email Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres asegurarte de que tus Campa\u00f1as de Email Marketing sean un \u00e9xito? 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Utiliza nuestro nuevo Checklist y corrobora si tu env\u00edo est\u00e1 listo para triunfar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-25T14:03:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-03T19:55:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/thumb-17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"270\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melisa Ruppel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melisa Ruppel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/\"},\"author\":{\"name\":\"Melisa Ruppel\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/55d18e05efa09dd692e36a6cc7032aa8\"},\"headline\":\"Checklist para triunfar con tu Campa\u00f1a de Email Marketing\",\"datePublished\":\"2016-10-25T14:03:08+00:00\",\"dateModified\":\"2017-07-03T19:55:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/\"},\"wordCount\":800,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/thumb-17.png\",\"keywords\":[\"campa\u00f1a de email marketing\",\"checklist\",\"Email Marketing\",\"materiales gratis\",\"recurso\"],\"articleSection\":[\"Email Marketing\",\"Recursos de Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/\",\"name\":\"Checklist para triunfar con tus Campa\u00f1as de Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/checklist-campana-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/thumb-17.png\",\"datePublished\":\"2016-10-25T14:03:08+00:00\",\"dateModified\":\"2017-07-03T19:55:51+00:00\",\"description\":\"\u00bfQuieres asegurarte de que tus Campa\u00f1as de Email Marketing sean un \u00e9xito? 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