{"id":13452,"date":"2024-09-02T13:30:10","date_gmt":"2024-09-02T16:30:10","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=13452"},"modified":"2024-10-01T11:53:58","modified_gmt":"2024-10-01T14:53:58","slug":"estrategias-email-marketing-para-black-friday","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/","title":{"rendered":"5 Estrategias de Email Marketing para que triunfes este Black Friday 2024"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19307\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20211101-Maraton-Descuentos-main.png\" alt=\"\" width=\"2918\" height=\"1252\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main.png 2918w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main-2048x879.png 2048w\" sizes=\"auto, (max-width: 2918px) 100vw, 2918px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfEst\u00e1s listo para un nuevo Black Friday? Se acerca uno de los eventos de compra y venta online m\u00e1s importantes de Latinoam\u00e9rica y son muchas las tiendas que se suman, brindando importantes<\/span><b> descuentos<\/b><span style=\"font-weight: 400;\"> en sus productos. <strong>\u00bf<\/strong><\/span><b>Tienes lista tus acciones de Marketing Online para estos d\u00edas?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Durante el Black Friday, muchas marcas venden productos que com\u00fanmente no tienen mucha demanda y reducen el stock para el a\u00f1o entrante. Adem\u00e1s, se destacan de la competencia con buenos precios y env\u00edos gratis. \u00bfQuieres saber m\u00e1s? <\/span><b>Pon en pr\u00e1ctica estos tips<\/b><span style=\"font-weight: 400;\"> y posiciona a tu negocio como l\u00edder en ventas. \u00a1Manos a la obra!<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Crea un abanico de ofertas<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Durante el Black Friday, los consumidores <\/span><b>compran art\u00edculos que normalmente est\u00e1n lejos de su inter\u00e9s,<\/b><span style=\"font-weight: 400;\"> ya sea por sus altos precios o porque no son prioridad, pero que debido a las grandes ofertas y el poder de la publicidad se ven en la urgencia de adquirir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfRecuerdas la frase <\/span><b><i>\u201cLa gente siempre quiere lo que no puede tener\u201d<\/i><\/b><span style=\"font-weight: 400;\">?\u00a0 En estos d\u00edas, las personas se desesperan por conseguir aquellos productos que siempre han estado fuera de su radio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una buena idea para sacar provecho del Black Friday es<\/span><b> invitar a m\u00e1s usuarios a suscribirse a tus Listas para recibir ofertas exclusivas cada d\u00eda<\/b><span style=\"font-weight: 400;\">. De esta forma lograr\u00e1s incrementar tu <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/7-tacticas-para-sumar-clientes-potenciales-a-tu-base-de-datos\/?utm_source=direct\"><span style=\"font-weight: 400;\"><strong>Base de Datos<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> en poco tiempo y acompa\u00f1ar a esos Leads hasta convertirlos en clientes.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Env\u00eda Campa\u00f1as de Email Marketing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a1Genera entusiasmo en torno a tus ventas antes de que llegue el Black Friday! Puedes comenzar a anunciar tus descuentos para generar incertidumbre y despertar la curiosidad de tus Contactos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una buena pr\u00e1ctica es obtener la autorizaci\u00f3n de tus clientes para enviarles informaci\u00f3n sobre las ofertas que habr\u00e1. <\/span><b>Incorpora un atractivo <\/b><strong><a href=\"https:\/\/fromdoppler.com\/blog\/call-to-action-%C2%BFcomo-combatir-la-falta-de-atencion\/?utm_source=direct\">CTA<\/a><\/strong><b> (Llamado a la Acci\u00f3n) como: <\/b><span style=\"font-weight: 400;\">\u201cQuiero enterarme de las ofertas del Black Friday\u201d, y d\u00e9jales en claro que conocer\u00e1n tus promociones antes que el resto. \u00a1Haz que se sientan exclusivos!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, si hay un beneficio a destacar del <\/span><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=direct&amp;lang=es\"><span style=\"font-weight: 400;\"><strong>Email Marketing<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> es la posibilidad de acceder a estad\u00edsticas detalladas luego de realizar un env\u00edo. <\/span><b>Accede a los resultados de Campa\u00f1as anteriores <\/b><span style=\"font-weight: 400;\">para saber en qu\u00e9 productos o servicios han mostrado mayor inter\u00e9s tus prospectos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No todos tus clientes son iguales. Luego de <\/span><span style=\"font-weight: 400;\"><strong>analizar los Reportes<\/strong><\/span><span style=\"font-weight: 400;\">, principalmente aperturas y clics, puedes segmentar tus Listas de Contactos y enviarles correos personalizados con ofertas del Black Friday que seguro le encantar\u00e1n, \u00a1es una gran idea para evitar abrumarlos!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si quieres que tus Campa\u00f1as de Email conviertan, necesitar\u00e1s pensar una estructura orientada especialmente a ello, y una de las claves para lograrlo es incluir CTAs llamativos y en lugares visibles. Estos guiar\u00e1n al usuario a trav\u00e9s de la pieza de Email y lo llevar\u00e1 directo a la compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presta especial atenci\u00f3n a los <\/span><strong><a href=\"https:\/\/www.fromdoppler.com\/materiales-gratis?utm_source=direct#infografia-asuntos\">Asuntos de tus Campa\u00f1as de Email<\/a><\/strong><span style=\"font-weight: 400;\">, ya que es lo que terminar\u00e1 definiendo si el usuario har\u00e1 clic o no para abrir el Email. Es preferible que sean directos y claros anunciando una promoci\u00f3n o transmitiendo sentido de urgencia. \u00bfCu\u00e1ntos Emails recibes a diario? \u00bfCu\u00e1ntos de ellos captan tu atenci\u00f3n? Esto depende en gran parte del Asunto. T\u00f3mate tu tiempo para crearlo, \u00a1pero aseg\u00farate que sea atractivo!<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Recupera los carritos abandonados<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Muchos usuarios abandonan su carrito antes de concretar una compra. \u00bfC\u00f3mo puedes revertir esta situaci\u00f3n? Creando Campa\u00f1as de <\/span><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/como-utilizar-email-automation\/?utm_source=direct\">Email Automation<\/a><\/strong><span style=\"font-weight: 400;\"> podr\u00e1s programar un env\u00edo o una serie de Emails autom\u00e1ticos que se disparen a partir de que la persona abandona su carrito. Esta puede ser una excelente oportunidad para recuperarlo y lograr que finalice la compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 informaci\u00f3n contiene este Email? Se trata de alg\u00fan descuento exclusivo en aquel producto que el usuario estaba mirando. Tambi\u00e9n suele contener una fotograf\u00eda atractiva del mismo y un aviso con sentido de urgencia diciendo que el art\u00edculo solo estar\u00e1 disponible por \u201cX\u201d tiempo. Irresistible, \u00bfno crees?<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Potencia tus ventas con Redes Sociales<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comunica tus promociones con divertidos <\/span><strong><a href=\"https:\/\/fromdoppler.com\/blog\/gifs-animados-en-campanas-de-email\/?utm_source=direct\">GIFs<\/a><\/strong><span style=\"font-weight: 400;\"> o videos para obtener m\u00e1s visualizaciones. Recuerda poner enlaces a tu Sitio Web o Landing Pages en todas las publicaciones que realices y que tengan la misma est\u00e9tica de tu campa\u00f1a Black Friday 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSabes cu\u00e1les son los mejores d\u00edas y horarios para realizar tus posteos en cada canal? <a href=\"https:\/\/comercial.fromdoppler.com\/calendario-de-marketing-2023\/\">Calendariza y programa tus publicaciones en los momentos en que tus seguidores tienen mayor actividad.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Interactuar constantemente con tu p\u00fablico es crucial! Responde comentarios, programa mensajes de respuesta autom\u00e1ticos, genera comunidad mediante trivias, concursos y divertidas consignas. Ellos quieren ser parte de tu marca, \u00a1inv\u00edtalos a participar!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres llegar a m\u00e1s personas adem\u00e1s de tus Contactos? Incluye botones que permitan compartir y viralizar el contenido del Black Friday. As\u00ed, sus contactos tambi\u00e9n se enterar\u00e1n de tus ofertas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerda utilizar hashtags como <\/span><em><span style=\"font-weight: 400;\">#blackfriday<\/span><\/em><span style=\"font-weight: 400;\"> o <\/span><em><span style=\"font-weight: 400;\">#blackfriday20<\/span><\/em><span style=\"font-weight: 400;\"><em>24<\/em>\u00a0en todas tus publicaciones. Esto te permitir\u00e1 llegar espec\u00edficamente a aquellos usuarios que est\u00e1n buscando descuentos especiales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1El <strong>Black Friday<\/strong> es ideal para que m\u00e1s personas te conozcan! Llega a tu p\u00fablico objetivo segmentando tus publicidades para que sean vistas por personas con las caracter\u00edsticas demogr\u00e1ficas que tienen tus clientes y que posean intereses relacionados con lo que tienes para ofrecer.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Aplica un dise\u00f1o diferencial<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adapta la est\u00e9tica de tu Sitio Web al Black Friday para transmitir mayor entusiasmo. Una buena opci\u00f3n es implementar un <\/span><span style=\"font-weight: 400;\">banner<\/span><span style=\"font-weight: 400;\"> o <\/span><span style=\"font-weight: 400;\">pop up<\/span><span style=\"font-weight: 400;\"> invitando a todo aquel que ingrese a suscribirse para recibir tus ofertas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1No olvides la est\u00e9tica! Todo debe seguir la misma l\u00ednea de dise\u00f1o: desde las im\u00e1genes que utilices en las redes hasta las que incluyas en tus Campa\u00f1as de Email. Adem\u00e1s del color negro, tambi\u00e9n se suele utilizar el color rojo para resaltar los CTAs o los descuentos. \u00a1El contraste llama m\u00e1s la atenci\u00f3n del usuario!<\/span><\/p>\n<p><b>\u00a1Prep\u00e1rate para la acci\u00f3n!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Durante el Black Friday las ventas de tu negocio se disparar\u00e1n. Ten en cuenta contar con el personal y el stock necesario para dar respuesta a la demanda. Es fundamental que no descuides la atenci\u00f3n al cliente y mantengas una buena organizaci\u00f3n a nivel log\u00edstico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya tienes todas las recomendaciones, ahora solo queda que comiences con los preparativos para el Black Friday 2024. \u00a1En marcha!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres aumentar tus ventas durante el Black Friday? Descubre c\u00f3mo hacerlo utilizando el poder de tus Campa\u00f1as de Email. \u00a1Adelante!<\/p>\n","protected":false},"author":91,"featured_media":19307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[1197,819,1090,996,1198,44,993],"class_list":["post-13452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","tag-black-friday","tag-campanas-de-email","tag-campanas-de-email-marketing","tag-campanas-estacionales","tag-campanas-promocionales","tag-email-marketing","tag-email-marketing-estacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Estrategias de Email Marketing para el Black Friday<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres aumentar tus ventas durante el Black Friday? Descubre c\u00f3mo hacerlo utilizando el poder de tus Campa\u00f1as de Email. \u00a1Adelante!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Estrategias de Email Marketing para el Black Friday\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres aumentar tus ventas durante el Black Friday? Descubre c\u00f3mo hacerlo utilizando el poder de tus Campa\u00f1as de Email. \u00a1Adelante!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-02T16:30:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T14:53:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20211101-Maraton-Descuentos-main.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ennio Castillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ennio Castillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/\"},\"author\":{\"name\":\"Ennio Castillo\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/3547ebabb439973c5f457641e5ebaece\"},\"headline\":\"5 Estrategias de Email Marketing para que triunfes este Black Friday 2024\",\"datePublished\":\"2024-09-02T16:30:10+00:00\",\"dateModified\":\"2024-10-01T14:53:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/\"},\"wordCount\":1099,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main.png\",\"keywords\":[\"Black Friday\",\"Campa\u00f1as de Email\",\"Campa\u00f1as de Email Marketing\",\"Campa\u00f1as Estacionales\",\"Campa\u00f1as Promocionales\",\"Email Marketing\",\"Email Marketing Estacional\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/\",\"name\":\"5 Estrategias de Email Marketing para el Black Friday\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/estrategias-email-marketing-para-black-friday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211101-Maraton-Descuentos-main.png\",\"datePublished\":\"2024-09-02T16:30:10+00:00\",\"dateModified\":\"2024-10-01T14:53:58+00:00\",\"description\":\"\u00bfQuieres aumentar tus ventas durante el Black Friday? 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