{"id":13212,"date":"2015-09-28T10:15:06","date_gmt":"2015-09-28T13:15:06","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=13212"},"modified":"2021-06-01T16:51:25","modified_gmt":"2021-06-01T19:51:25","slug":"como-implementar-una-estrategia-de-marketing-de-influencia","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-implementar-una-estrategia-de-marketing-de-influencia\/","title":{"rendered":"C\u00f3mo implementar una estrategia de Marketing de Influencia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13223\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/blog32.jpg\" alt=\"Marketing con Influencers\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/blog32.jpg 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/blog32-300x129.jpg 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/blog32-600x257.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00bfQui\u00e9nes son los Influencers? \u00bfC\u00f3mo identificarlos? El experto <a href=\"https:\/\/twitter.com\/Paisa7\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n Pel\u00e1ez<\/a> respondi\u00f3 a todas estas preguntas en una incre\u00edble capacitaci\u00f3n de Doppler Academy. \u00a1Accede ahora!<\/p>\n<p>El 23 de septiembre nuestra <strong>academia online de Marketing<\/strong> volvi\u00f3 a deleitar a cientos de asistentes con un webinar de excelencia. En esta oportunidad, el especialista en medios digitales <a href=\"https:\/\/twitter.com\/Paisa7\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n Pel\u00e1ez<\/a>, brind\u00f3 una capacitaci\u00f3n sin igual: <strong>\u201cC\u00f3mo utilizar el Marketing de Influencia en tu estrategia global\u201d<\/strong>.<\/p>\n<p>\u00bfTus obligaciones no te permitieron presenciar este encuentro? \u00bfTe ha gustado tanto el tema que quieres repasarlo? Cualquiera sea tu situaci\u00f3n, aqu\u00ed tienes la grabaci\u00f3n para que la disfrutes cuando desees. \u00a1Alto all\u00ed! Antes de ver el video, te invitamos a registrate al pr\u00f3ximo Doppler Academy: <strong>\u201cEmail Marketing para Blogs: la uni\u00f3n de dos potencias\u201d<\/strong> junto a <a href=\"https:\/\/twitter.com\/Vilmanunez\" target=\"_blank\" rel=\"noopener\">Vilma Nu\u00f1ez<\/a>. \u00a1Un Webinar de lujo! Inscr\u00edbete gratis.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/i8JcznLy-Fo\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfQui\u00e9nes son los Influencers?<\/h2>\n<p>Nuestro orador decidi\u00f3 comenzar esta capacitaci\u00f3n invitando a los asistentes a reflexionar: \u00bfpor qu\u00e9 estamos acostumbrados a ver como <a href=\"https:\/\/fromdoppler.com\/blog\/influencers-por-que-son-importantes-en-tu-estrategia-online\/\" target=\"_blank\" rel=\"noopener\">Influencers<\/a> a celebrities y personas con gran cantidad de seguidores en redes sociales? Para\u00a0<a href=\"https:\/\/www.linkedin.com\/profile\/view?id=AAkAAAXHeuABSonBnloCcj-cSxd4P_W0Yt4_9jQ&amp;authType=NAME_SEARCH&amp;authToken=NL0Q&amp;locale=es_ES&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A96959200%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1443127799038%2Ctas%3Aadrian%20pela\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n<\/a>, los<strong> l\u00edderes de opini\u00f3n m\u00e1s importantes<\/strong> para las\u00a0empresas y, muchas veces, por los que menos se preocupan, deber\u00edan ser sus propios clientes.<\/p>\n<p>\u00bfCu\u00e1l es la principal raz\u00f3n para prestar atenci\u00f3n a los consumidores de la marca? Los usuarios interact\u00faan constantemente en redes sociales <strong>relacion\u00e1ndose m\u00e1s con otras personas<\/strong> que con empresas. Teniendo en cuenta la importancia de las opiniones de los dem\u00e1s a la hora de tomar una decisi\u00f3n de compra, los clientes, es decir aquellos que tuvieron una experiencia con determinado producto, se vuelven <strong>personajes influyentes<\/strong>.<\/p>\n<h2>Caracter\u00edsticas de los l\u00edderes de opini\u00f3n<\/h2>\n<p>\u00bfC\u00f3mo reconocer a un Influencer? \u00bfCu\u00e1les son sus principales cualidades? Seg\u00fan nuestro orador, estos son algunos aspectos que te permitir\u00e1n identificar a un l\u00edder de opini\u00f3n. \u00a1Toma nota!<\/p>\n<h3>Posee inteligencia social<\/h3>\n<p>Un Influencer debe ser capaz de <strong>posicionarse y darse a conocer<\/strong> ante la audiencia. Asimismo, tiene que tener una habilidad nata para <strong>contar historias<\/strong> y mostrar lo que hace. Al mismo tiempo, es clave que mantenga una\u00a0congruencia y cierta continuidad en su discurso.<\/p>\n<h3>Cuenta con skills del profesional moderno<\/h3>\n<p>\u00bfEs importante que un Influencer <strong>participe activamente en redes sociales<\/strong>? \u00a1Claro que s\u00ed! Pero debes tener en cuenta que los l\u00edderes de opini\u00f3n no son solo los que se encuentran en all\u00ed. Muchos de ellos no interact\u00faan cotidianamente, aunque s\u00ed <strong>se habla de ellos<\/strong> en las plataformas sociales.<\/p>\n<h3>Pega alto, r\u00e1pido y fuerte<\/h3>\n<p>Un Influencer\u00a0<strong>jam\u00e1s reacciona a destiempo<\/strong>. Tiene la capacidad de estar al tanto de su entorno y actuar en el momento justo, e incluso, antes de que ocurran las cosas.<\/p>\n<h2>Tips para definir tu estrategia de Influential Marketing<\/h2>\n<h3>Aprovecha tu red de contactos<\/h3>\n<p>Si cuentas con un <a href=\"https:\/\/fromdoppler.com\/blog\/cuales-son-los-roles-y-las-tareas-de-un-community-manager\/\" target=\"_blank\" rel=\"noopener\">Community Manager<\/a>, este puede <strong>ayudarte a identificar y contactar<\/strong> a Influencers que pudieran conectarte con la audiencia de tu marca. No solo porque los conoce y los ve en su timeline, sino tambi\u00e9n, porque probablemente<strong> interact\u00faa a diario con ellos<\/strong> y, por ende, ya ha construido cierta relaci\u00f3n.<\/p>\n<h3>Conoce a la audiencia de tus Influencers<\/h3>\n<p>\u00bfC\u00f3mo saber si un l\u00edder de opini\u00f3n es el adecuado para tu marca? \u00a1Muy f\u00e1cil! Porque la audiencia con la que interact\u00faa habitualmente tiene las <strong>mismas caracter\u00edsticas <\/strong>que tu <a href=\"https:\/\/fromdoppler.com\/blog\/todo-lo-que-deberias-saber-sobre-mercado-objetivo\/\" target=\"_blank\" rel=\"noopener\">p\u00fablico objetivo<\/a>. Entonces, tu misi\u00f3n ser\u00e1 conocer en profundidad a esos usuarios: en qu\u00e9 redes sociales est\u00e1n, c\u00f3mo se comportan en ellas, de qu\u00e9 manera se relacionan con el Influencer, etc.<\/p>\n<h3>Identifica a los l\u00edderes de opini\u00f3n<\/h3>\n<p>Para <a href=\"https:\/\/twitter.com\/Paisa7\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n<\/a>, los Influenciadores son aquellas personas consideradas\u00a0l\u00edderes de opini\u00f3n en determinada industria, empresarios, celebrities, artistas, deportistas, pol\u00edticos e incluso, medios masivos de comunicaci\u00f3n y los llamados new media o nuevos medios.<\/p>\n<p>Pueden ser aquellos que crean el contenido o bien, los\u00a0que son protagonistas de ese material. Uno de los aspectos que debes tener en cuenta, es que existe una regla:\u00a0<\/p>\n<blockquote>\n<p>El <strong>90% de los usuarios<\/strong> solo se dedica a consumir informaci\u00f3n, el<strong> 9% se encarga de curar contenido<\/strong> y aproximadamente el <strong>1% lo crea<\/strong>.<\/p>\n<\/blockquote>\n<h3>Define tu presupuesto<\/h3>\n<p>Existen Influencers que son fan\u00e1ticos de determinadas marcas y que se encargan de hablar sobre ella y recomendar sus productos <strong>sin pedir nada a cambio<\/strong>. En este punto, es clave que t\u00fa seas capaz de identificar aquellos l\u00edderes de opini\u00f3n que hablan bien de tu compa\u00f1\u00eda\u00a0para incentivarlos a que lo sigan haciendo. En fin, procura <strong>construir y mantener una relaci\u00f3n<\/strong> estrecha con ellos.<\/p>\n<p>Por otro lado, existen algunos Influencers que tienen un gran alcance a nivel audiencia y son ampliamente reconocidos en su \u00e1rea de influencia. En este caso, es probable que tengas que<strong> invertir cierto presupuesto<\/strong> para hacerlos parte de tu estrategia.<\/p>\n<p>La inversi\u00f3n que realices, va a depender del <strong>ROI (Retorno de la Inversi\u00f3n)<\/strong> que t\u00fa creas que recibir\u00e1s a partir del alcance de las acciones que implemente el l\u00edder de opini\u00f3n que has elegido.<\/p>\n<h3>Planifica tus campa\u00f1as con Influencers<\/h3>\n<p>\u00bfC\u00f3mo alcanzar <strong>resultados efectivos<\/strong> en tu estrategia de Influential Marketing? \u00a1F\u00e1cil! Realizando un an\u00e1lisis minucioso de las <strong>debilidades, fortalezas, amenazas y oportunidades<\/strong> de cada uno de los Influenciadores\u00a0que tengas en mente. De esta manera, podr\u00e1s elegir al m\u00e1s conveniente para tu marca y diagramar un plan que sabiendo qu\u00e9 acciones ser\u00e1n m\u00e1s exitosas y a qu\u00e9 imprevisto atenerte.<\/p>\n<h2>Aqu\u00ed, \u00a1los afortunados de esta jornada!<\/h2>\n<p>Gracias a los cientos de asistentes que participaron con\u00a0comentarios, preguntas y citando las frases m\u00e1s importantes de esta fabulosa capacitaci\u00f3n. Ellos utilizaron el hashtag <a href=\"https:\/\/twitter.com\/search?vertical=default&amp;q=%23doppleracademy&amp;src=typd\" target=\"_blank\" rel=\"noopener\">#DopplerAcademy<\/a>\u00a0para comunicarse con nosotros, y hoy, son los acreedores de estos fabulosos premios: 4 C\u00f3digos de Promoci\u00f3n para acceder a un <strong>20% OFF<\/strong> en Planes por Suscriptor o <strong>doble cr\u00e9ditos<\/strong> en Planes Prepagos de Doppler.<\/p>\n<ul>\n<li><strong>Camilo Molano Rivero<\/strong><\/li>\n<li><strong>Denis Olivares<\/strong><\/li>\n<li><strong>Javier Fernando Saenz Barrera<\/strong><\/li>\n<li><strong>Luz Elena Borge Duran<\/strong><\/li>\n<\/ul>\n<p>Antes de finalizar, \u00a1el broche de oro! Aqu\u00ed tienes la presentaci\u00f3n de <a href=\"https:\/\/www.linkedin.com\/profile\/view?id=AAkAAAXHeuABSonBnloCcj-cSxd4P_W0Yt4_9jQ&amp;authType=NAME_SEARCH&amp;authToken=NL0Q&amp;locale=es_ES&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A96959200%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1443127799038%2Ctas%3Aadrian%20pela\" target=\"_blank\" rel=\"noopener\">Adri\u00e1n Pel\u00e1ez<\/a> para que la repases de principio a fin. \u00a1Aprovecha todos sus consejos!<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/bW7s7zXbZFoUSC\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9nes son los Influencers? \u00bfC\u00f3mo identificarlos? El experto Adri\u00e1n Pel\u00e1ez respondi\u00f3 a todas estas preguntas en una incre\u00edble capacitaci\u00f3n de Doppler Academy. \u00a1Accede ahora! El 23 de septiembre nuestra academia online de Marketing volvi\u00f3 a deleitar a cientos de asistentes con un webinar de excelencia. En esta oportunidad, el especialista en medios digitales Adri\u00e1n Pel\u00e1ez, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":13224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[330,9],"tags":[1114,896,1172,1169,1167,820,935],"class_list":["post-13212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler-academy","category-marketing","tag-capacitacion","tag-doppler-academy-2","tag-influencers","tag-lideres-de-opinion","tag-marketing-de-influencia","tag-marketing-online","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategias de Marketing con Influencers<\/title>\n<meta name=\"description\" content=\"El experto Adri\u00e1n Pel\u00e1ez te ense\u00f1a a 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