{"id":11920,"date":"2015-02-03T12:18:03","date_gmt":"2015-02-03T15:18:03","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=11920"},"modified":"2015-02-04T12:48:22","modified_gmt":"2015-02-04T15:48:22","slug":"como-crear-publicos-personalizados-en-facebook-ads-con-tu-lista-de-suscriptores","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-crear-publicos-personalizados-en-facebook-ads-con-tu-lista-de-suscriptores\/","title":{"rendered":"C\u00f3mo crear P\u00fablicos Personalizados en Facebook Ads con tu Lista de Suscriptores"},"content":{"rendered":"

\"P\u00fablicos<\/p>\n

\u00bfSabes c\u00f3mo crear Audiencias Personalizadas utilizando tus Listas de Suscriptores<\/strong> al mismo tiempo que mejoras la efectividad de tus Ads? Sigue leyendo este post para conocer m\u00e1s.<\/p>\n

Cometer el error de pensar que el primer objetivo de los Ads de Facebook<\/a> es obtener m\u00e1s Me Gusta para tu Fan Page<\/strong>, es muy habitual entre empresas y principiantes.<\/p>\n

El problema no es conseguir esos \u201clikes\u201d<\/em>, sino estar seguros de que todos y cada uno de ellos ser\u00e1n usuarios que comprar\u00e1n\u00a0tu producto o servicio<\/strong>.\u00a0Y para ello, una de las formas m\u00e1s infalibles es la creaci\u00f3n de P\u00fablicos Personalizados<\/a> a partir\u00a0de tu Base de Datos.\u00a0<\/p>\n

Cuando menos es m\u00e1s<\/h3>\n

Es cierto que a\u00fan hoy, y pese a que cada vez son m\u00e1s las compa\u00f1\u00edas y peque\u00f1os negocios que deciden invertir en publicidad social, se piensa que\u00a0\u201ca cuanta m\u00e1s gente lleguemos, m\u00e1s probabilidades de vender\u201d<\/em>. \u00a1Error!<\/strong> En esta ocasi\u00f3n, menos es m\u00e1s.\u00a0Conc\u00e9ntrate en llegar a 100 fans que sean v\u00e1lidos y que sepas con seguridad que responder\u00e1n positivamente a tu mensaje<\/strong>. \u00a0<\/p>\n

Muchas veces, la b\u00fasqueda del \u201clike\u201d<\/em> lleva a la mayor\u00eda de los anunciantes sin conocimientos previos, a lanzar Campa\u00f1as de anuncios con ese objetivo en mente: aumentar la comunidad social a diestra y siniestra<\/strong>, sin importar a qui\u00e9n dirigen estos Ads.<\/p>\n

La t\u00e9cnica que realmente da resultados en Facebook (y otras redes sociales) es la segmentaci\u00f3n del p\u00fablico, <\/strong>utilizando\u00a0grupos de audiencia diferenciados que puedes crear para luego dirigir los anuncios a esos usuarios espec\u00edficos<\/strong>.<\/p>\n

Porque la publicidad de Facebook permite que elabores una Campa\u00f1a que te reportar\u00e1 mejores beneficios, infinitamente mejores, utilizando la lista de clientes<\/strong> que has ido elaborando a lo largo de los a\u00f1os. O, mejor a\u00fan, esa lista de Suscriptores a tu Newsletter<\/a> que crece d\u00eda a d\u00eda<\/strong>. En este art\u00edculo te ense\u00f1aremos\u00a0c\u00f3mo hacerlo paso a paso.\u00a0<\/p>\n

C\u00f3mo crear P\u00fablicos Personalizados en Facebook Ads<\/h2>\n

Para crear P\u00fablicos Personalizados, el primer paso es utilizar el Power Editor o Editor M\u00faltiple<\/a>. Puedes acceder a \u00e9l desde el Administrador de Anuncios<\/strong> ubicado en la columna izquierda de tu p\u00e1gina personal, siempre y cuando tengas una cuenta publicitaria en Facebook<\/strong>.<\/p>\n

Una vez descargado el Editor, el siguiente paso es imprescindible: Cada vez que entres en el Editor M\u00faltiple<\/strong>, haz\u00a0click en el bot\u00f3n superior que dice \u201cDescargar en el Editor M\u00faltiple\u201d<\/em>, para que la herramienta cargue toda la informaci\u00f3n nueva<\/strong> del Administrador de Anuncios.<\/p>\n

Dentro del Power Editor encontrar\u00e1s\u00a0f\u00e1cilmente el apartado de \u201cP\u00fablicos\u201d<\/em> clickeando sobre el \u00edcono \u201cAdministraci\u00f3n de Anuncios\u201d<\/em> de la esquina superior izquierda. Ver\u00e1s entonces que aparece la opci\u00f3n de \u201cCrear P\u00fablico\u201d<\/em> destacada en color verde en la esquina superior derecha de la pantalla<\/strong>.<\/p>\n

Si haces click sobre el bot\u00f3n, se desplegar\u00e1n los tres tipos de Audiencias predise\u00f1adas<\/strong> que ofrece Facebook:<\/p>\n

P\u00fablico Personalizado<\/a>.<\/p>\n

P\u00fablico Similar.<\/a><\/p>\n

Grupo de Segmentaci\u00f3n Guardado.<\/a><\/p>\n

Crea tu P\u00fablico Personalizado<\/h2>\n

En este art\u00edculo nos centramos en la primera opci\u00f3n<\/strong>, as\u00ed que haz click sobre \u201cP\u00fablico Personalizado\u201d<\/em> y dentro de la ventana emergente que aparecer\u00e1, elige la opci\u00f3n \u201cLista de Clientes\u201d<\/em> y luego \u201cSubir un archivo\u201d<\/em>.<\/p>\n

\u00a1El proceso que contin\u00faa es muy sencillo! Solo tendr\u00e1s que seguir los pasos indicados para subir el fichero de clientes que previamente has descargado<\/strong> de tu herramienta de Email Marketing<\/a>, como puede ser\u00a0Doppler<\/a>,\u00a0con los Emails de tus Suscriptores. \u00a1Y listo! Tu P\u00fablico Personalizado estar\u00e1 creado.<\/p>\n

Ahora solo debes esperar a que Facebook rastree la lista de Doppler<\/a> y encuentre esos clientes entre sus usuarios. Es posible que no encuentre el 100% de ellos, pero s\u00ed localizar\u00e1 a la mayor\u00eda si tienen un perfil en esta plataforma<\/strong>.<\/p>\n

En apenas 24 horas<\/strong>, podr\u00e1s acceder de nuevo a este p\u00fablico y comprobar cu\u00e1ntos usuarios ha encontrado. Y una vez hecho esto, el siguiente paso ser\u00e1 utilizarlo como audiencia segmentada para tu pr\u00f3ximo anuncio de Facebook<\/strong>.\u00a0Los beneficios que conseguir\u00e1s ser\u00e1n incomparablemente mejores a los que obtendr\u00edas lanzando Campa\u00f1as para conseguir \u00ablikes\u00bb<\/em> a toda costa.<\/p>\n

Ten en cuenta que estos usuarios de Facebook a los que ahora est\u00e1s enviando los anuncios, ya te conocen y te siguen<\/strong> a trav\u00e9s de tu Newsletter<\/a> o Email corporativo, por lo que ser\u00e1n mucho m\u00e1s susceptibles de responder positivamente<\/strong> a cualquier anuncio de tu marca.<\/p>\n

\u00bfQu\u00e9 te parece si pruebas este m\u00e9todo y nos cuentas tus impresiones?<\/strong> Si quieres saber m\u00e1s sobre Publicidad en Facebook<\/a>, encontrar\u00e1s informaci\u00f3n muy completa en el blog de Social Media, Social With It<\/a>. \u00a1Hasta la pr\u00f3xima!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfSabes c\u00f3mo crear Audiencias Personalizadas utilizando tus Listas de Suscriptores al mismo tiempo que mejoras la efectividad de tus Ads? Sigue leyendo este post para conocer m\u00e1s. Cometer el error de pensar que el primer objetivo de los Ads de Facebook es obtener m\u00e1s Me Gusta para tu Fan Page, es muy habitual entre empresas […]<\/p>\n","protected":false},"author":51,"featured_media":11944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[703],"tags":[44,1000,1042,183],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-email-marketing","tag-facebook-ads","tag-publicos-personalizados","tag-social-media"],"yoast_head":"\nFacebook Ads y los P\u00fablicos Personalizados<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo crear P\u00fablicos Personalizados para mejorar la efectividad de tus Ads en Facebook a partir de tus Listas de Suscriptores. \u00a1Ingresa!\" \/>\n<meta name=\"robots\" content=\"index, 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