{"id":11739,"date":"2015-01-09T12:47:16","date_gmt":"2015-01-09T15:47:16","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=11739"},"modified":"2015-01-09T12:56:37","modified_gmt":"2015-01-09T15:56:37","slug":"7-claves-para-redisenar-tu-newsletter-y-no-morir-en-el-intento","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/7-claves-para-redisenar-tu-newsletter-y-no-morir-en-el-intento\/","title":{"rendered":"7 claves para redise\u00f1ar tu Newsletter y no morir en el intento"},"content":{"rendered":"

\"Redise\u00f1o<\/p>\n

\u00bfA\u00f1o nuevo, Newsletter nuevo? \u00a1Aprovecha el 2015 para renovar el dise\u00f1o de tu bolet\u00edn de noticias! \u00bfNo sabes c\u00f3mo hacerlo ni qu\u00e9 tendencias est\u00e1n en boga?<\/strong> No te pierdas este post.<\/p>\n

Imagina que eres un beb\u00e9. Antes de aprender a caminar, debes asegurarte que eres un az del gateo, \u00bfno es cierto? \u00a1En este art\u00edculo eso es lo que haremos!<\/p>\n

Primero repasaremos algunos conceptos b\u00e1sicos e imprescindibles<\/strong> en la construcci\u00f3n de todo Newsletter<\/a> y antes de avanzar en la carrera, \u00bfte animas a someter a tu bolet\u00edn a este peque\u00f1o test<\/strong>? \u00a1Pues adelante!<\/p>\n

\u00bfSe encuentra tu Newsletter en sinton\u00eda con tu marca?<\/h3>\n

Ups, \u00bfNewsletter equivocado? Si abres tu pieza y crees que es de la competencia<\/strong>, est\u00e1s en un grave problema. La imagen de una marca<\/a> es lo que te permitir\u00e1 ser f\u00e1cilmente reconocible ante los clientes<\/strong> y construir lazos perdurables en el tiempo con \u00e9stos.<\/p>\n

\u00bfIdentificas f\u00e1cilmente bloques de informaci\u00f3n?<\/h3>\n

Los bloques de informaci\u00f3n son todos aquellos elementos que forman un todo<\/strong>. T\u00edtulo, bajada, contenido, imagen y links de una misma pieza deber\u00edan leerse como partes integrales de \u00e9sta. \u00bfC\u00f3mo? Nuestro amigo Gestalt<\/a> ha dicho que:<\/p>\n

\n

\u201cEl todo es mayor que la suma de las partes\u201d<\/p>\n<\/blockquote>\n

Para que un dise\u00f1o funcione correctamente y cumpla su objetivo, tendr\u00e1s\u00a0que considerar\u00a0c\u00f3mo se percibe la totalidad de elementos en la pieza<\/strong>.<\/p>\n

\u00bfReconoces\u00a0jerarqu\u00edas de informaci\u00f3n?<\/h3>\n

\u00bfY qu\u00e9 me dices dentro de cada bloque<\/strong>? Hagamos una prueba.<\/p>\n

    \n
  1. Mira la imagen debajo.<\/li>\n
  2. Cierra los ojos y cuenta hasta a tres.<\/li>\n
  3. Ahora abre los ojos.<\/li>\n<\/ol>\n

    \"newsletter\"<\/p>\n

    \u00bfPor d\u00f3nde has comenzado tu lectura? Pues entonces estamos en el camino correcto.\u00a0<\/p>\n

    Ahora s\u00ed, \u00a1a caminar! Tendencias 2015<\/h2>\n

    Toma nota de todo lo nuevo que se viene<\/strong> en el \u00e1rea del dise\u00f1o para este a\u00f1o. \u00a1Adelantarte a tu competencia ser\u00e1 muy sencillo si tienes en cuenta estas tendencias!<\/p>\n

    Responsive<\/h3>\n

    Si en el 2014 el dise\u00f1o adaptable<\/a> era una elecci\u00f3n, en el 2015 ser\u00e1 una necesidad<\/strong>. Los usuarios de dispositivos m\u00f3viles est\u00e1n convirti\u00e9ndose en una mayor\u00eda que no puedes pasar por alto a la hora de dise\u00f1ar tus Campa\u00f1as de Email<\/a>.<\/p>\n

    Si no quieres quedarte fuera de carrera, es imprescindible que comiences a pensar responsive<\/a>. \u00a0\u00bfNo tienes idea por d\u00f3nde comenzar? Entonces la nueva Gu\u00eda HTML Responsive<\/strong> de Doppler<\/a> ser\u00e1 tu gran aliada. \u00a1Desc\u00e1rgala aqu\u00ed<\/a>!<\/p>\n

    Verticalidad 100%<\/h3>\n

    Los usuarios de dispositivos m\u00f3viles\u00a0marcan tendencia. La necesidad de grillas m\u00e1s simples<\/strong> que se comporten de manera funcional en diversidad de dispositivos, inclinar\u00e1 la balanza hacia el uso de grillas de una sola columna<\/strong> con scrolls<\/a> interminables.<\/p>\n

    \u00bfRecuerdas nuestro peque\u00f1o test y los bloques de informaci\u00f3n? Pues aqu\u00ed deber\u00e1s ponerlo en pr\u00e1ctica m\u00e1s que nunca.<\/p>\n

    Simplicidad<\/h3>\n

    La ola responsive tambi\u00e9n nos empujar\u00e1 hacia la simplicidad:<\/p>\n

    \n

    Menos elementos + Grillas sencillas = Mayor y mejor soporte en diversos dispositivos.<\/p>\n<\/blockquote>\n

    Quiz\u00e1s lleg\u00f3 la hora de hacer una limpieza. Analiza qu\u00e9 elementos son realmente necesarios en tu dise\u00f1o y deshazte de los dem\u00e1s<\/strong>. En estos casos, \u00a1menos es m\u00e1s!<\/p>\n

    Dise\u00f1o flat<\/h3>\n

    Como complemento a la simplicidad, el dise\u00f1o flat<\/a> seguir\u00e1 cobrando protagonismo. \u00bfTe has preguntado si es necesario utilizarlo<\/strong>? Pues tal vez, esta es una de las modas que deber\u00e1s decidir si conviven o no con tu imagen empresarial<\/strong>.<\/p>\n

    Recuerda que la personalidad de tu marca deber\u00eda marcar tendencia<\/strong> y no a la inversa.<\/p>\n

    \u00cdconos<\/h3>\n

    Y el dise\u00f1o responsive meter\u00e1 la cola aqu\u00ed tambi\u00e9n. \u00bfTe has preguntado c\u00f3mo funciona la misma imagen en 200px en vez de 500px<\/strong>? El uso de \u00edconos a diferencia de im\u00e1genes complejas te permitir\u00e1 transmitir un mensaje visual<\/strong> con la misma fuerza en 900px como en 200px.<\/p>\n

    Im\u00e1genes con identidad propia<\/h3>\n

    Las im\u00e1genes de stock han pasado a segundo plano<\/strong> para dejar paso a fotograf\u00edas tomadas con fines y objetivos \u00fanicos y espec\u00edficos. Esto facilitar\u00e1 que los usuarios puedan generar un v\u00ednculo real.<\/p>\n

    Tipograf\u00eda enorme<\/h3>\n

    \u00bfRecuerdas cuando habl\u00e1bamos de jerarqu\u00edas claras? Pues el uso de grandes tama\u00f1os tipogr\u00e1ficos como herramienta para enfatizar jerarqu\u00edas<\/strong>, cobrar\u00e1 protagonismo en este punto.<\/p>\n

    \u00bfY responsive? Pues aqu\u00ed tambi\u00e9n anduvo el muy entrometido: no olvides que la tipograf\u00eda es perfectamente adaptable a la diversidad de dispositivos<\/strong> como as\u00ed tambi\u00e9n amiga de la simplicidad.<\/p>\n

    \u00bfPreparado para comenzar?<\/h2>\n

    Y ahora \u00a1a aplicar todas las tendencias en tu Newsletter! Ey, casi caes en la trampa. La clave no es tomar todas las nuevas modas, sino aquellas que marcan una diferencia para tu marca y su contexto.\u00a0<\/strong>Despu\u00e9s de esta importante aclaraci\u00f3n, ya te encuentras listo para empezar el redise\u00f1o de tu bolet\u00edn de noticias<\/a>.<\/p>\n

    Si no lo sab\u00edas, te recordamos que Doppler<\/a> te permite subir tu HTML Responsive<\/a> para que puedas enviar Campa\u00f1as 100% adaptables<\/strong> a los dispositivos m\u00f3viles. \u00bfA\u00fan no tienen una cuenta gratuita y sin l\u00edmite de env\u00edos<\/strong>? \u00a1No esperes m\u00e1s! Cr\u00e9ala ahora haciendo click aqu\u00ed<\/a>.<\/p>\n

    \"crear<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfA\u00f1o nuevo, Newsletter nuevo? \u00a1Aprovecha el 2015 para renovar el dise\u00f1o de tu bolet\u00edn de noticias! \u00bfNo sabes c\u00f3mo hacerlo ni qu\u00e9 tendencias est\u00e1n en boga? No te pierdas este post. Imagina que eres un beb\u00e9. Antes de aprender a caminar, debes asegurarte que eres un az del gateo, \u00bfno es cierto? \u00a1En este art\u00edculo […]<\/p>\n","protected":false},"author":50,"featured_media":11741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[1028,819,1027,44,102],"class_list":["post-11739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","tag-boletin-de-noticias","tag-campanas-de-email","tag-diseno-de-newsletter","tag-email-marketing","tag-newsletter"],"yoast_head":"\n\u00bfC\u00f3mo redise\u00f1ar un Newsletter?<\/title>\n<meta name=\"description\" content=\"\u00bfTu bolet\u00edn de noticias no est\u00e1 dando buenos resultados? \u00a1Es hora de renovarlo! En este post te contamos c\u00f3mo hacerlo. \u00a1Accede ahora!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/7-claves-para-redisenar-tu-newsletter-y-no-morir-en-el-intento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo redise\u00f1ar un Newsletter?\" \/>\n<meta property=\"og:description\" content=\"\u00bfTu bolet\u00edn de noticias no est\u00e1 dando buenos resultados? \u00a1Es hora de renovarlo! 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