{"id":112,"date":"2009-01-20T11:34:46","date_gmt":"2009-01-20T16:34:46","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=112"},"modified":"2017-03-01T17:55:01","modified_gmt":"2017-03-01T20:55:01","slug":"email-marketing-un-verdadero-activo-para-el-hipotecario","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/","title":{"rendered":"Email Marketing: Un verdadero activo para el Hipotecario"},"content":{"rendered":"<p>En una entrevista exclusiva con doppler, Rodolfo Rossi, Jefe E-Sales del <a href=\"http:\/\/www.hipotecario.com.ar\/\" target=\"_blank\">Banco Hipotecario<\/a> nos comenta c\u00f3mo integra el Email Marketing a sus comunicaciones. <a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/aaaaaa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-257\" title=\"aaaaaa\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/aaaaaa.jpg\" alt=\"aaaaaa\" width=\"450\" height=\"152\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg 450w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa-300x101.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a> FL: Florencia Lazaroni, RR: Rodolfo Rossi FL: Comentanos cu\u00e1l ha sido la experiencia del Banco Hipotecario hasta ahora en la utilizaci\u00f3n del Email Marketing. <strong>RR: Muy buena experiencia. Lo utilizamos para comunicar nuestros  productos a clientes. Nuestro desaf\u00edo es aumentar la tasa de respuesta.<!--more--> <\/strong> FL: \u00bfQu\u00e9 objetivos prioriza el Hipotecario a la hora de utilizar una plataforma de Email Marketing? <strong>RR: En este orden: generar ventas, generar v\u00ednculos, aumentar datos.<\/strong> FL: El Banco Hipotecario fue el primer y \u00fanico banco que se diferenci\u00f3 por la manera original de posicionarse ante sus clientes con un lenguaje mucho m\u00e1s suelto e informal. \u00bfC\u00f3mo aplican esta estrategia al Email Marketing? <strong>RR: Aplicamos la misma l\u00ednea de lenguaje para el email marketing.<\/strong> FL: El 2009 sin duda se presenta con un panorama complejo e innumerables desaf\u00edos para el sector financiero. Ante el cambio de escenario y los nuevos paradigmas que se presentan \u00bfqu\u00e9 consider\u00e1s ser\u00e1 importante para fidelizar clientes actuales del banco y generar nuevas cuentas? <strong>RR: Aplicaremos promociones y beneficios especiales para el canal Internet, adem\u00e1s de acciones virales.<\/strong> FL: Y para finalizar, \u00bfC\u00f3mo conociste Doppler y qu\u00e9 caracter\u00edstica de nuestro servicio te result\u00f3 la m\u00e1s interesante? <strong>RR: Lo conoc\u00ed en el <a href=\"http:\/\/www.iabargentina.com.ar\/\" target=\"_blank\">IAB<\/a>. La plataforma es muy flexible, simple y amigable.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una entrevista exclusiva con doppler, Rodolfo Rossi, Jefe E-Sales del Banco Hipotecario nos comenta c\u00f3mo integra el Email Marketing a sus comunicaciones. FL: Florencia Lazaroni, RR: Rodolfo Rossi FL: Comentanos cu\u00e1l ha sido la experiencia del Banco Hipotecario hasta ahora en la utilizaci\u00f3n del Email Marketing. RR: Muy buena experiencia. Lo utilizamos para comunicar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[44],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. Landing Pages, \u00a1y mucho m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doppler | Marketing Multicanal\" \/>\n<meta property=\"og:description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. Landing Pages, \u00a1y mucho m\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2009-01-20T16:34:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-01T20:55:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonathan Baldovino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Baldovino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\"},\"author\":{\"name\":\"Jonathan Baldovino\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/4c37908d36c5666e3ae3eba5b530b6e9\"},\"headline\":\"Email Marketing: Un verdadero activo para el Hipotecario\",\"datePublished\":\"2009-01-20T16:34:46+00:00\",\"dateModified\":\"2017-03-01T20:55:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\"},\"wordCount\":252,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg\",\"keywords\":[\"Email Marketing\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\",\"name\":\"Doppler | Marketing Multicanal\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg\",\"datePublished\":\"2009-01-20T16:34:46+00:00\",\"dateModified\":\"2017-03-01T20:55:01+00:00\",\"description\":\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. Landing Pages, \u00a1y mucho m\u00e1s!\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg\",\"width\":\"450\",\"height\":\"152\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing: Un verdadero activo para el Hipotecario\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/4c37908d36c5666e3ae3eba5b530b6e9\",\"name\":\"Jonathan Baldovino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f266105e3959a96dc7c28ffb06c1d9672a2bb71b18eb6823af5a1c8f308590fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f266105e3959a96dc7c28ffb06c1d9672a2bb71b18eb6823af5a1c8f308590fd?s=96&d=mm&r=g\",\"caption\":\"Jonathan Baldovino\"},\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/jbaldovino\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Doppler | Marketing Multicanal","description":"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. Landing Pages, \u00a1y mucho m\u00e1s!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/","og_locale":"es_ES","og_type":"article","og_title":"Doppler | Marketing Multicanal","og_description":"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. Landing Pages, \u00a1y mucho m\u00e1s!","og_url":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2009-01-20T16:34:46+00:00","article_modified_time":"2017-03-01T20:55:01+00:00","og_image":[{"width":450,"height":152,"url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg","type":"image\/jpeg"}],"author":"Jonathan Baldovino","twitter_card":"summary_large_image","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Jonathan Baldovino","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/"},"author":{"name":"Jonathan Baldovino","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/4c37908d36c5666e3ae3eba5b530b6e9"},"headline":"Email Marketing: Un verdadero activo para el Hipotecario","datePublished":"2009-01-20T16:34:46+00:00","dateModified":"2017-03-01T20:55:01+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/"},"wordCount":252,"commentCount":2,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg","keywords":["Email Marketing"],"articleSection":["General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/","url":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/","name":"Doppler | Marketing Multicanal","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg","datePublished":"2009-01-20T16:34:46+00:00","dateModified":"2017-03-01T20:55:01+00:00","description":"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. Landing Pages, \u00a1y mucho m\u00e1s!","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg","width":"450","height":"152"},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/email-marketing-un-verdadero-activo-para-el-hipotecario\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing: Un verdadero activo para el Hipotecario"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/4c37908d36c5666e3ae3eba5b530b6e9","name":"Jonathan Baldovino","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f266105e3959a96dc7c28ffb06c1d9672a2bb71b18eb6823af5a1c8f308590fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f266105e3959a96dc7c28ffb06c1d9672a2bb71b18eb6823af5a1c8f308590fd?s=96&d=mm&r=g","caption":"Jonathan Baldovino"},"url":"https:\/\/fromdoppler.com\/blog\/author\/jbaldovino\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/aaaaaa.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":3,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":15148,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/112\/revisions\/15148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/257"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}