{"id":10886,"date":"2014-08-26T11:31:07","date_gmt":"2014-08-26T14:31:07","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=10886"},"modified":"2014-08-26T15:34:11","modified_gmt":"2014-08-26T18:34:11","slug":"8-sencillos-trucos-para-crear-contenido-de-calidad","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/8-sencillos-trucos-para-crear-contenido-de-calidad\/","title":{"rendered":"8 sencillos trucos para crear contenido de calidad"},"content":{"rendered":"

\"trucos\"<\/p>\n

La creaci\u00f3n de contenido no es un asunto simple, sino que debe responder a una estrategia de Content Marketing<\/a><\/strong> bien planteada. En este art\u00edculo te brindaremos los mejores consejos.<\/p>\n

La labor del Community Manager va m\u00e1s all\u00e1 de la gesti\u00f3n de comunidades\u00a0en Social Media<\/a>. \u00a0Crear contenido, viralizarlo, interactuar con los lectores<\/strong> y conseguir acuerdos de Guest Posting, son solo ejemplos de algunas de las m\u00faltiples tareas que este profesional lleva a cabo.<\/p>\n

El contenido es el REY<\/h3>\n

\u00bfA qui\u00e9n no le agrada que aquello que ha escrito tenga \u00e9xito? \u00bfQue guste y se comparta? Todos queremos que nuestros contenidos triunfen.<\/strong><\/p>\n

Por eso, en el siguiente art\u00edculo ofrecemos 8 sencillos trucos<\/strong> para crear contenido de calidad<\/a> y que despierte el inter\u00e9s de tus lectores:<\/p>\n

1- Crea art\u00edculos en formato lista<\/h2>\n

Los usuarios reclaman contenidos de inter\u00e9s pero no quieren encontrarse con art\u00edculos densos y extens\u00edsimos<\/strong> que cansen solo al verlos.<\/p>\n

Los posts en formato lista<\/strong>, estilo \u201c10 trucos para aumentar los seguidores en Facebook\u201d<\/em> son muy digeribles y su estructura los hace atractivos a los ojos del lector<\/strong>.<\/p>\n

2- Utiliza temas de actualidad<\/h2>\n

Si\u00a0los temas para\u00a0hablar escasean y la originalidad no es tu\u00a0fuerte, nada mejor que escribir\u00a0sobre\u00a0asuntos de actualidad<\/strong>.<\/p>\n

Una de\u00a0tendencias del momento<\/strong>\u00a0que m\u00e1s adeptos ha logrado,\u00a0consiste en realizar newsjacking<\/a>. \u00a1Los resultados son muy buenos!<\/p>\n

3- Apuesta por las\u00a0entrevistas<\/h2>\n

Los testimonios de expertos del sector que forman parte de tu empresa, son altamente valorados entre los lectores<\/strong>.<\/p>\n

Prueba contactarlos, plant\u00e9ales preguntas que sabes que pueden interesar a tus usuarios y luego publica estas interesantes entrevistas en tu blog<\/strong>.<\/p>\n

4- Pregunta a tus usuarios<\/h2>\n

A tu comunidad de seguro le encanta formar parte de tus contenidos<\/strong> y que cuentes con ellos\u00a0al momento de tomar decisiones<\/strong>.<\/p>\n

Preg\u00fantales qu\u00e9 contenidos quieren leer<\/strong> o qu\u00e9 les gustar\u00eda encontrar en tu blog. \u00a1Valora cada una de sus respuestas ya que te ser\u00e1n de gran utilidad!<\/p>\n

5- Presta atenci\u00f3n al SEO\u00a0<\/h2>\n

Cuando escribes un art\u00edculo en un sitio no puedes olvidarte del posicionamiento en buscadores<\/a>\u00a0que determinar\u00e1 en gran medida el alcance<\/strong> del mismo.<\/p>\n

Tener presentes palabras clave e introducirlas de manera natural<\/strong> (y sin abusar) en el contenido ayudar\u00e1 a mejorar el SEO <\/a>del art\u00edculo.<\/p>\n

Debes tener muy en claro que no son solo tus lectores los que leer\u00e1n tu art\u00edculo<\/strong>, Google tambi\u00e9n lo har\u00e1, as\u00ed que facil\u00edtale la tarea.<\/p>\n

6- S\u00e9 original con el titular<\/h2>\n

El titular<\/a> suele ser determinante<\/strong> para que los lectores sigan con la lectura del art\u00edculo completo.<\/p>\n

Procura que en \u00e9l se resuma la esencia de tu contenido<\/strong>, de la manera m\u00e1s creativa y original posible e intenta incorporar la palabra clave<\/strong> de la que trate tu material.<\/p>\n

7- Combina texto con material audiovisual<\/h2>\n

Seg\u00fan indica un estudio realizado por la agencia W&V<\/a> los usuarios solo leen entre un 60% y 80% del contenido en formato texto<\/strong>. En cambio, el 100% pone atenci\u00f3n en las im\u00e1genes<\/strong>.<\/p>\n

\u00bfCu\u00e1l ser\u00e1 la estrategia ganadora? Aquella que logre integrar contenido escrito con material visual<\/strong>. \u00a1Int\u00e9ntalo!<\/p>\n

8- Esfu\u00e9rzate en conseguir que el lector lea\u00a0tu art\u00edculo<\/h2>\n

Mucho se dice acerca de que los usuarios no suelen leer un post completo, sino que solo escanean la informaci\u00f3n<\/strong>. Aqu\u00ed surge un nuevo reto: conseguir que contin\u00faen haciendo scroll<\/strong>.<\/p>\n

Seg\u00fan el estudio antes nombrado, se calcula que el 65,7% del engagement<\/strong> conseguido con un art\u00edculo se alcanza tras scrollear. Interesante, \u00bfno?<\/p>\n

Esperamos que estos tips<\/strong> puedan ayudarte a mejorar tu estrategia de contenidos. \u00bfTienes algunos consejos m\u00e1s para sumar?<\/strong> \u00a1Comp\u00e1rtelos en los comentarios!<\/p>\n","protected":false},"excerpt":{"rendered":"

La creaci\u00f3n de contenido no es un asunto simple, sino que debe responder a una estrategia de Content Marketing bien planteada. En este art\u00edculo te brindaremos los mejores consejos. La labor del Community Manager va m\u00e1s all\u00e1 de la gesti\u00f3n de comunidades\u00a0en Social Media. \u00a0Crear contenido, viralizarlo, interactuar con los lectores y conseguir acuerdos de […]<\/p>\n","protected":false},"author":47,"featured_media":10904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,889,9,703],"tags":[1161,921,834,847,1157,183],"class_list":["post-10886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-marketing","category-marketing","category-social-media-2","tag-content-marketing","tag-copywritting","tag-guestposting","tag-marketing-de-contenidos","tag-seo","tag-social-media"],"yoast_head":"\n\u00bfC\u00f3mo crear contenido de calidad?<\/title>\n<meta name=\"description\" content=\"No te pierdas estos 8 sencillos tips para mejorar 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