{"id":10854,"date":"2014-08-19T13:45:56","date_gmt":"2014-08-19T16:45:56","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=10854"},"modified":"2022-05-12T16:54:46","modified_gmt":"2022-05-12T19:54:46","slug":"construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/","title":{"rendered":"Construye marcas inolvidables con el nuevo eBook de Branding"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10856\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20140812BrandingEbook.png\" alt=\"eBook, Branding, Marca, Identidad Visual, Estrategia de Marca, Posicionamiento, Lealtad de Marca, Arquitectura,\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20140812BrandingEbook.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20140812BrandingEbook-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00bfRecuerdas nuestra serie de art\u00edculos sobre <a title=\"Branding\" href=\"http:\/\/es.wikipedia.org\/wiki\/Branding\" target=\"_blank\" rel=\"noopener\">Branding<\/a>?\u00a0Debido a su gran repercusi\u00f3n decidimos duplicar la apuesta en forma de <a title=\"ebook branding\" href=\"https:\/\/www.fromdoppler.com\/materiales-gratis#ebook-branding\" target=\"_blank\" rel=\"noopener\">eBook.<\/a>\u00a0<b>Crea marcas exitosas con nuestro nuevo <a title=\"ebook Branding\" href=\"https:\/\/www.fromdoppler.com\/materiales-gratis#ebook-branding\" target=\"_blank\" rel=\"noopener\">material<\/a>.<\/b><\/p>\n<p>\u00bfTe imaginas un complet\u00edsimo eBook especialmente dedicado al Branding? Bueno, ya no lo imagines m\u00e1s. Es una realidad y <b>puedes encontrarlo en nuestra secci\u00f3n de <a title=\"secci\u00f3n recursos\" href=\"http:\/\/fromdoppler.com\/resources.html\/\" target=\"_blank\" rel=\"noopener\">Recursos<\/a>.<\/b><\/p>\n<p>Las marcas mejor posicionadas en el mundo entero, dise\u00f1an y redise\u00f1an constantemente sus estrategias de Branding con un \u00fanico objetivo: sobrevivir en la <b>mente y los corazones<\/b> de su p\u00fablico objetivo \u00bfQuieres saber c\u00f3mo? <strong>\u00a1Sigue leyendo!<\/strong><\/p>\n<h2>Branding: experiencia + emoci\u00f3n<\/h2>\n<p>Una marca no es s\u00f3lo un elemento visual o gr\u00e1fico. Incluso es mucho m\u00e1s que un <a title=\"logo\" href=\"https:\/\/fromdoppler.com\/blog\/guia-de-branding-hoy-claves-para-disenar-tu-logo\/\" target=\"_blank\" rel=\"noopener\">logo<\/a>,\u00a0un <a title=\"nombre de marca\" href=\"https:\/\/fromdoppler.com\/blog\/branding-como-definir-el-nombre-de-tu-marca\/\" target=\"_blank\" rel=\"noopener\">nombre<\/a>\u00a0y el uso de cierto colores y tipograf\u00edas.<\/p>\n<p>Una marca es una <strong>representaci\u00f3n mental<\/strong>, construida por las personas a partir de <strong>experiencias, emociones y sentimientos<\/strong> que han experimentado en cada punto de contacto con la empresa y sus productos.<\/p>\n<p>Este concepto lleva a pensar el Branding de una manera diferente. Tu estrategia debe apuntar a:<\/p>\n<ul>\n<li>Crear <strong>experiencias placenteras<\/strong> en tus clientes.<\/li>\n<li>Conectar <strong>emocionalmente<\/strong> con tu p\u00fablico objetivo.<\/li>\n<li>Desarrollar una <strong>promesa<\/strong> que te diferencie de la competencia y te vincule directamente a tu <a title=\"mercado objetivo\" href=\"https:\/\/fromdoppler.com\/blog\/todo-lo-que-deberias-saber-sobre-mercado-objetivo\/\" target=\"_blank\" rel=\"noopener\">target<\/a>.<\/li>\n<\/ul>\n<p>En un mercado tan competitivo, la \u00fanica alternativa es <b>diferenciarse<\/b>, resaltar de entre la multitud. Eso solo puede lograrse pensando el Branding de manera <b>estrat\u00e9gica<\/b>, partiendo de un an\u00e1lisis profundo de:<\/p>\n<ul>\n<li>Misi\u00f3n, visi\u00f3n, valores y objetivos empresariales.<\/li>\n<li>P\u00fablico objetivo.<\/li>\n<li>Caracter\u00edsticas del producto\/servicio.<\/li>\n<li>An\u00e1lisis de la competencia y del mercado.<\/li>\n<\/ul>\n<p>La verdadera importancia del <a title=\"Branding\" href=\"https:\/\/www.fromdoppler.com\/materiales-gratis#ebook-branding\" target=\"_blank\" rel=\"noopener\">Branding<\/a>\u00a0reside en la construcci\u00f3n de un <b>v\u00ednculo especial y perdurable<\/b> con tus clientes. Un v\u00ednculo no \u00fanicamente basado en una relaci\u00f3n comercial, sino en la <b>emocionalidad de una experiencia vivida<\/b>. \u00c9sta, es una relaci\u00f3n basada en una promesa que deber\u00e1 ser <strong>cumplida<\/strong>.<\/p>\n<h2>Disfruta de los beneficios del Branding<\/h2>\n<p>El cumplimiento de esa promesa d\u00eda a d\u00eda, te permitir\u00e1 disfrutar de los beneficios directos del Branding.<\/p>\n<h3>Incrementa la lealtad de tus clientes<\/h3>\n<p>El hecho de que tu marca se posicione entre las primeras en la mente de las personas a trav\u00e9s de una comunicaci\u00f3n constante, la vuelve m\u00e1s <strong>humana y cercana<\/strong>.<\/p>\n<p>La atenci\u00f3n y cuidado de los puntos de contacto con los clientes, son fundamentales para mejorar la experiencia de estos\u00a0en relaci\u00f3n a la marca y as\u00ed convertirlos en <strong><a title=\"lealtad de marca\" href=\"https:\/\/fromdoppler.com\/blog\/branding-que-es-la-lealtad-de-marca\/\" target=\"_blank\" rel=\"noopener\">embajadores<\/a><\/strong>.<\/p>\n<h3>Diferenciate de la competencia<\/h3>\n<p>Una marca bien posicionada, con una identidad visual consistente y una estrategia orientada a su p\u00fablico objetivo, no pasar\u00e1 f\u00e1cilmente desapercibida. Construye una promesa que te haga <strong>\u00fanico<\/strong>, a\u00fan cuando miles de empresas se dediquen a tu mismo sector de actividad.<\/p>\n<h3>Desarrolla un v\u00ednculo especial con tu p\u00fablico<\/h3>\n<p>Orientar a la marca pensando en su promesa, le permite vincularse al p\u00fablico de una forma m\u00e1s emocional, conectando desde lo <strong>humano<\/strong>. Pensar la marca desde la <strong><a title=\"experiencia del cliente\" href=\"http:\/\/www.marketingdirecto.com\/actualidad\/marketing\/4-claves-para-ofrecer-una-buena-experiencia-de-cliente-que-las-marcas-no-deben-olvidar\/\" target=\"_blank\" rel=\"noopener\">experiencia del cliente<\/a><\/strong>\u00a0tambi\u00e9n permite estrechar su v\u00ednculo con \u00e9l.<\/p>\n<h3>Posici\u00f3nate en la mente de las personas<\/h3>\n<p>La constancia y coherencia de tus acciones de marca, no s\u00f3lo a nivel visual sino tambi\u00e9n de <strong>discurso<\/strong>, llevar\u00e1n a tu marca directamente al podio en la mente de tu p\u00fablico. Adem\u00e1s, construir un v\u00ednculo cercano contribuir\u00e1 a mejorar tu <strong><a title=\"posicionamiento de marca\" href=\"http:\/\/blog.fromdoppler.com\/branding-como-posicionar-tu-marca\/\" target=\"_blank\" rel=\"noopener\">posicionamiento<\/a><\/strong>.<\/p>\n<h3>Lograr mayor credibilidad y prestigio<\/h3>\n<p>Una marca que se comunica constantemente con su p\u00fablico y se preocupa por el v\u00ednculo que entabla con \u00e9l, siempre ser\u00e1 m\u00e1s cre\u00edble que otra que no lo hace. La comunicaci\u00f3n genera transparencia y la transparencia, <b>confianza<\/b>.<\/p>\n<h2>\u00bfQu\u00e9 encontrar\u00e1s en este eBook?<\/h2>\n<ul>\n<li>Valiosos consejos para dise\u00f1ar tu <strong>estrategia de Branding<\/strong>.<\/li>\n<li>Ejemplos de empresas que han constru\u00eddo <strong>marcas exitosas<\/strong>.<\/li>\n<li>Aspectos a tener en cuenta a la hora de dise\u00f1ar la <strong><a title=\"identidad visual\" href=\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\" target=\"_blank\" rel=\"noopener\">identidad visual<\/a><\/strong> de tu empresa.<\/li>\n<li>Ideas para mejorar tu <strong>posicionamiento<\/strong> y lograr la<strong> lealtad<\/strong> de tus clientes.<\/li>\n<li>Qu\u00e9 est\u00e1 <strong>bien<\/strong> y qu\u00e9 deber\u00edas <strong>evitar<\/strong> en Branding.<\/li>\n<\/ul>\n<p>Una estrategia de marca claramente definida permitir\u00e1 que tu p\u00fablico te elija a ti en lugar de a tu competencia. No porque tu producto sea \u00fanico o mejor, sino porque ellos percibir\u00e1n que solo t\u00fa posees la <b>soluci\u00f3n a sus problemas<\/b>.<\/p>\n<p><b>\u00bfListo para hacer tu marca inolvidable? Visita nuestra secci\u00f3n Recursos para descargar gratis tu <a title=\"ebook Branding\" href=\"https:\/\/www.fromdoppler.com\/materiales-gratis#ebook-branding\" target=\"_blank\" rel=\"noopener\">eBook<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfRecuerdas nuestra serie de art\u00edculos sobre Branding?\u00a0Debido a su gran repercusi\u00f3n decidimos duplicar la apuesta en forma de eBook.\u00a0Crea marcas exitosas con nuestro nuevo material. \u00bfTe imaginas un complet\u00edsimo eBook especialmente dedicado al Branding? Bueno, ya no lo imagines m\u00e1s. Es una realidad y puedes encontrarlo en nuestra secci\u00f3n de Recursos. Las marcas mejor posicionadas [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":10856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,9,180],"tags":[880,1160,845,917,865,858,1155],"class_list":["post-10854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-recursos","tag-arquitectura-de-marca","tag-branding","tag-ebook","tag-estrategia-de-marca","tag-lealtad-de-marca","tag-posicionamiento-de-marca","tag-recursos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo dise\u00f1ar una estrategia de Branding efectiva<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres construir una marca exitosa? Descarga nuestro eBook sobre Branding y descubre los mejores consejos para crear una marca inolvidable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo dise\u00f1ar una estrategia de Branding efectiva\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres construir una marca exitosa? Descarga nuestro eBook sobre Branding y descubre los mejores consejos para crear una marca inolvidable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-19T16:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-12T19:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20140812BrandingEbook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juliana Monacchi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliana Monacchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/\"},\"author\":{\"name\":\"Juliana Monacchi\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/3b2d24c4494090bb5deae451b046a68b\"},\"headline\":\"Construye marcas inolvidables con el nuevo eBook de Branding\",\"datePublished\":\"2014-08-19T16:45:56+00:00\",\"dateModified\":\"2022-05-12T19:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/\"},\"wordCount\":746,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20140812BrandingEbook.png\",\"keywords\":[\"Arquitectura de Marca\",\"Branding\",\"ebook\",\"Estrategia de Marca\",\"Lealtad de Marca\",\"Posicionamiento de Marca\",\"Recursos\"],\"articleSection\":[\"Branding\",\"Marketing\",\"Recursos de Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/\",\"name\":\"C\u00f3mo dise\u00f1ar una estrategia de Branding efectiva\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/construye-marcas-inolvidables-con-nuestro-nuevo-ebook-sobre-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20140812BrandingEbook.png\",\"datePublished\":\"2014-08-19T16:45:56+00:00\",\"dateModified\":\"2022-05-12T19:54:46+00:00\",\"description\":\"\u00bfQuieres construir una marca exitosa? 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