{"id":10470,"date":"2014-07-10T15:26:19","date_gmt":"2014-07-10T18:26:19","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=10470"},"modified":"2014-07-10T16:48:11","modified_gmt":"2014-07-10T19:48:11","slug":"gamificacion-el-futuro-del-marketing-online","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/","title":{"rendered":"Gamificaci\u00f3n: El futuro del Marketing Online"},"content":{"rendered":"<p>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10496\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/gamificacion.png\" alt=\"gamificacion\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gamificacion.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gamificacion-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>La <a title=\"Gamificaci\u00f3n\" href=\"http:\/\/es.wikipedia.org\/wiki\/Ludificaci%C3%B3n\" target=\"_blank\">Gamificaci\u00f3n<\/a> en Marketing Online ha venido a<strong> incentivar a los usuarios<\/strong> a crear contenido y colaborar con las marcas tal y como veremos en este art\u00edculo. \u00a1Descubre de qu\u00e9 trata!<\/p>\n<p>Las tendencias en Marketing cambian constantemente\u00a0y lo que ayer era novedad, hoy ya ha quedado antiguo. Las redes sociales han <strong>sustituido en gran medida<\/strong> a los comentarios en blogs y sitios web\u00a0como <strong>elementos de comunicaci\u00f3n entre la marca y el usuario<\/strong>. Pero no est\u00e1 todo perdido en esta batalla. \u00a1Sigue leyendo!<\/p>\n<h2>\u00bfQu\u00e9 es la gamificaci\u00f3n?<\/h2>\n<p>Empecemos por el principio para ayudar a aquellos que desconocen este t\u00e9rmino tan de moda en los \u00faltimos meses. Pues bien, la <a title=\"Gamificaci\u00f3n en marketing online\" href=\"http:\/\/www.gamificacion.com\/que-es-la-gamificacion%20\" target=\"_blank\">Gamificaci\u00f3n<\/a> es el <strong>uso de incentivos para conseguir que el usuario adopte un comportamiento <\/strong>que nos interesa.<\/p>\n<p>Esta t\u00e9cnica utiliza las <strong>habilidades del juego<\/strong> para incentivar a las personas. En t\u00e9rminos de un sitio web o red social, la <a title=\"Gamificaci\u00f3n\" href=\"http:\/\/www.territoriocreativo.es\/etc\/2011\/08\/tendencias-gamification-aplicando-dinamicas-de-juego-en-marketing.html\" target=\"_blank\">Gamificaci\u00f3n<\/a> ser\u00eda los incentivos que otorgamos al usuario para que <strong>comente, publique art\u00edculos, vote en un ranking<\/strong>, etc. Pueden ser\u00a0desde una suma de dinero, hasta puntos virtuales para <strong>subir posiciones en un ranking<\/strong> de usuarios.<\/p>\n<p>De esta manera no s\u00f3lo conseguiremos que el usuario<strong> realice una actividad en nuestra web<\/strong>, tambi\u00e9n lograremos <a title=\"fidelizar\" href=\"https:\/\/fromdoppler.com\/blog\/como-lograr-que-tus-clientes-amen-tu-marca\/\" target=\"_blank\">fidelizarlo<\/a> para que vuelva a nuestra p\u00e1gina con el objetivo de <strong>seguir consiguiendo m\u00e1s incentivos<\/strong>.<\/p>\n<p>Esto es fundamental para nuestra relaci\u00f3n con el cliente, pero tambi\u00e9n para el <strong>posicionamiento de una web<\/strong>. Si consultamos con cualquier <a title=\"SIDN\" href=\"http:\/\/www.sidn.es\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=doppler_blog\" target=\"_blank\">agencia de posicionamiento SEO<\/a>, nos dir\u00e1 que los sitios con <strong>comentarios y actividad del usuario<\/strong>, posicionan mucho mejor.<\/p>\n<h2>Dise\u00f1ando una campa\u00f1a de gamificaci\u00f3n para un sitio web<\/h2>\n<p>En el dise\u00f1o de una campa\u00f1a de Gamificaci\u00f3n, la imaginaci\u00f3n es fundamental para<strong>\u00a0atraer al visitante para que interact\u00fae<\/strong>, pase m\u00e1s tiempo y se relacione con nuestro sitio web.<\/p>\n<p>Asimismo, les dejar\u00e9 una serie de<strong> tips o consejos que pueden marcar la diferencia<\/strong> para que esta campa\u00f1a funcione y se obtengan los resultados esperados:<\/p>\n<ul>\n<li>\n<p>Incentivos en forma de <strong>puntuaci\u00f3n<\/strong> para animar a la acci\u00f3n<\/p>\n<\/li>\n<li>\n<p>Recompensas que pueden ser <strong>premios<\/strong> virtuales o f\u00edsicos<\/p>\n<\/li>\n<li>\n<p><strong>Niveles de progreso<\/strong> para que el usuario se vea forzado a superarlos<\/p>\n<\/li>\n<li>\n<p>Posibilidad de <strong>comparar<\/strong> con otros usuarios los avances realizados<\/p>\n<\/li>\n<\/ul>\n<p>Si tu acciones de <a title=\"Acciones de gamificaci\u00f3n\" href=\"http:\/\/www.altonivel.com.mx\/34439-las-7-mejores-ejecuciones-de-gamificacion-en-marketing.html\" target=\"_blank\">Gamificaci\u00f3n<\/a> cumplen con estas <strong>cuatro premisas<\/strong>, tendr\u00e1s todo lo necesario para triunfar.<\/p>\n<p>Es verdad que en funci\u00f3n del <strong>tipo de sitio<\/strong> (p\u00e1gina institucional, red social o eCommerce entre otras) y de la <strong>idea pensada<\/strong>, se pueden utilizar todas o s\u00f3lo algunas de ellas mientras sea claro\u00a0cu\u00e1l ser\u00e1 el<strong> incentivo<\/strong> para que el usuario realice la acci\u00f3n que buscamos.<\/p>\n<h2>Ejemplos de Gamificaci\u00f3n<\/h2>\n<p>Por \u00faltimo y para acabar de comprender qu\u00e9 es esto de la Gamificaci\u00f3n y c\u00f3mo hay marcas que ya est\u00e1n sacando todo el partido a esta t\u00e9cnica, les contar\u00e9\u00a0algunos <strong>ejemplos<\/strong>.<\/p>\n<h3>LinkedIn<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10472\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/gamingo1.png\" alt=\"gaming linkedin\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gamingo1.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gamingo1-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>La red social profesional lleva bastante tiempo aplicando la Gamificaci\u00f3n con el objetivo de <strong>animar a los usuarios para que completen su perfil<\/strong>. <a title=\"Linkedin\" href=\"https:\/\/www.linkedin.com\/nhome\" target=\"_blank\">LinkedIn<\/a> ha conseguido con creces cumplir este objetivo.<\/p>\n<p>Seg\u00fan dio a conocer la propia red social, desde el momento en que se a\u00f1adi\u00f3 este juego <strong>se dispar\u00f3 exponencialmente<\/strong> el n\u00famero de personas\u00a0que completaron su perfil.<\/p>\n<h3>Dropbox<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10483\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/gaming21.png\" alt=\"gaming dropbox\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gaming21.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gaming21-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a title=\"dropbox\" href=\"https:\/\/www.dropbox.com\/home\" target=\"_blank\">Dropbox<\/a> es otra de las empresas que no ha dudado en utilizar esta estrategia, sencilla pero muy efectiva, para <strong>aumentar as\u00ed el n\u00famero de usuarios.\u00a0<\/strong><\/p>\n<p>A <strong>cuantas m\u00e1s personas recomendaras esta aplicaci\u00f3n<\/strong> web de almacenamiento de archivos, m\u00e1s espacio tendr\u00edas para poder guardar en la nube tus archivos.<\/p>\n<h3>Foursquare<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10473\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/gaming3.png\" alt=\"gaming3\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gaming3.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gaming3-300x128.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Otro ejemplo de Gamificaci\u00f3n es el que podemos encontrar en <a title=\"foursquare\" href=\"https:\/\/es.foursquare.com\/\" target=\"_blank\">Foursquare<\/a>. Esta red social ofrece <strong>recompensas<\/strong> a sus usuarios en forma de <strong>medallas y pins digitales<\/strong> que se pueden ver desde sus perfiles.<\/p>\n<p>Aunque parezca algo sin valor para aquellos que desconocen su potencial, Foursquare ha tenido y sigue teniendo <strong>usuarios muy fieles<\/strong> que buscan ganar la mayor cantidad de pins posibles.<\/p>\n<h2>Apostar por la Gamificaci\u00f3n<\/h2>\n<p>Tres casos muy claros de c\u00f3mo la Gamificaci\u00f3n ha permitido a estas empresas dar un gran salto en el n\u00famero de clientes y estrechar los v\u00ednculos con sus <a title=\"p\u00fablico objetivo\" href=\"https:\/\/fromdoppler.com\/blog\/todo-lo-que-deberias-saber-sobre-mercado-objetivo\" target=\"_blank\">p\u00fablicos<\/a>. Y esto, \u00a1es s\u00f3lo el inicio!<\/p>\n<p>En los pr\u00f3ximos meses seguiremos viendo c\u00f3mo empresas de todo tipo <strong>apuestan por esta t\u00e9cnica<\/strong> que, como hemos visto hoy, puede ser muy rentable y brindarnos una <strong>gran n\u00famero de usuarios fidelizados a bajo costo<\/strong>.\u00a0<\/p>\n<p>\u00bfTienes alg\u00fan <strong>comentario<\/strong> para hacernos? \u00a1Queremos conocerlo!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 La Gamificaci\u00f3n en Marketing Online ha venido a incentivar a los usuarios a crear contenido y colaborar con las marcas tal y como veremos en este art\u00edculo. \u00a1Descubre de qu\u00e9 trata! Las tendencias en Marketing cambian constantemente\u00a0y lo que ayer era novedad, hoy ya ha quedado antiguo. Las redes sociales han sustituido en gran [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":10497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,711,9,685,703],"tags":[1160,879,820,1157],"class_list":["post-10470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-inbound-marketing","category-marketing","category-seo","category-social-media-2","tag-branding","tag-gamificacion","tag-marketing-online","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la Gamificaci\u00f3n? 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Definici\u00f3n y ejemplos\" \/>\n<meta property=\"og:description\" content=\"En este post te contamos c\u00f3mo implementar acciones de Gamificaci\u00f3n como parte de tu estrategia de Marketing Online. \u00a1Accede ahora!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-10T18:26:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-10T19:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/gamificacion1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alberto Tendero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Tendero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/\"},\"author\":{\"name\":\"Alberto Tendero\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/bbe7e6cadeb58776e3e5227bc602d837\"},\"headline\":\"Gamificaci\u00f3n: El futuro del Marketing Online\",\"datePublished\":\"2014-07-10T18:26:19+00:00\",\"dateModified\":\"2014-07-10T19:48:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/\"},\"wordCount\":779,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/gamificacion1.png\",\"keywords\":[\"Branding\",\"Gamificaci\u00f3n\",\"Marketing Online\",\"SEO\"],\"articleSection\":[\"Branding\",\"Inbound Marketing\",\"Marketing\",\"SEO\",\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/gamificacion-el-futuro-del-marketing-online\/\",\"name\":\"\u00bfQu\u00e9 es la Gamificaci\u00f3n? 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